XPRESSO BLOG

Read the latest Xpresso Communications news and stories:

New-stream-in-downstream-market
RedTech Tribe: Starting Something New to Go Upstream
RedTech Tribe: Starting Something New to Go Upstream How we grow through creativity and collaboration   Time to remember what
Fiorenza-Mella-nomad-worker-photographer
Meet PR and Marketing Nomads Across the Globe
Meet PR and Marketing Nomads Across the Globe   The idea of remote working has grown in prevalence over the
Happy-Birthday-Xpresso-Communications
Integrated Marketing Communications are the Linchpin to Business Growth
PR & Marketing Communication are the Linchpin to Growth Celebrating eight years of communications strategies creating attention Blog Happy Birthday
Value-communciations-PR-Marketing-services-business-blog-oursource
How Do you Assess Value, in Life and in Business?
How do you assess value, in life and in business? Xpresso Blog Concepts of value are a funny thing. What
Primo-Maggio-Intervista-Fiorenza-Mella-Strategie-Comunicatione-Lavoro-Digitale-Fronte-Dinamico
Primo Maggio 2020_Celebriamo i lavoratori digitali
  Buon Primo Maggio. Celebro la festa dei lavoratori con Riccardo Meynardi e Gabriele Cazzulini parlando del lavoro digitale che,
Communication is What Matters
Communication is What Matters   A short message to our community in these unprecedented times. Please avoid being silent and
Photo-Xpresso-Communications-Video-Text-writing-branding-international-marketing-content-agency
Is Video or Text Going to Work Better for Your Communications?
Is Video or Text Going to Work Better for Your Communications? New clients can bring a different way of seeing
What do the blues have to teach businesses and workers during this tough time?
Where today’s hurt meets tomorrow’s hope By Keith Reynold Jennings {grow} Contributing Columnist Guest post How, on earth, are we
Remote-content-creators-writers-smar-workers-coronavirus
Communications Activities are the Fingers you Need to Keep Things Working
Communications Activities are the Fingers you Need to Keep Things Working This article is definitely not using ‘coronavirus’ as clickbait
Blog-Xpresso-February-2020-Photo-Fiorenza-Mella
How Blogs Express Brand More Effectively Than Editorial Content
How Blogs Express Brand More Effectively Than Editorial Content This month, we’re keeping it really straightforward. We’re breaking down the
It’s time we meet again. See you at ISE 2020
Let's meet at the world's biggest pro AV Show - ISE 2020 - and discuss your Marketing and Communications plans
Photo-Fiorenza-Mella-Blog-2020-Vision
The 73rd Article About 2020 Vision in Marketing Communications
The 73rd Article About 2020 Vision in Marketing Communications The 73rd article you’ll have read this January linking the year
Xpresso Communications-Christmas-PR agency-Award-winning-integrated-marketing-strategies-digital marketing-content marketing-international-seasons greetings
Happy Season’s Greetings in a Creative Continuum
Happy Season's Greetings in a creative continuum! Xpresso team
How to Avoid the ‘ivory tower’ Syndrome in Business
How to Avoid the ‘ivory tower’ Syndrome in Business RCH CEO Stefano de Pra explores how technological changes are influencing
Technological-open-mindset
Technical Knowledge or Technological Mindset?
Technical knowledge or Technological Mindset? The Beating Pulse of Technology in Communications   Blog by Jess McMurray and Fiorenza Mella
Bridge Technologies post-IBC 2019. A great recognition of what we are doing.
Bridge Technologies round-up  IBC 2019 "A great recognition of what we are doing"   Blog Even if you’re a pretty
Interview Photonia – IBC 2019
Interview Photonia - Xpresso Communications IBC 2019   How does Photonia combine the needs of DoPs and the passion for
IBC 2019: Not Even Remotely a Question
IBC 2019: Not even remotely a question The key technology themes Xpresso Communications discovered at the IBC Show  Blog So
NOA at IASA JTS 2019 – Joint Conference 2019
NOA at IASA JTS 2019 - Joint Conference 2019 Manuel Corn, VP Global Sales & Marketing at NOA,  will talk
Bridge Technologies and Danmon helped NRK transition to the use of CDNs even more successful
Making the difficult easy Case Study This case study describes how Bridge Technologies and Danmon worked together to help Norway’s
The simplest solution to a problem is the right one
The simplest solution to a problem is the right one How magnets have enhanced the RCH POS solutions Blog Undoubtedly
Benelux-Business-Awards-2019-Xpresso Communications-Best-Integrated-PR-Marketing-company-International-Netherlands
The Psychology Behind Business Recognition
The Psychology Behind Business Recognition In business, external validation isn’t just… valid – it’s essential   Blog by Jess McMurray
Xpresso Communications Awarded Best International Full-Service Marketing Communications Company
  Xpresso Communications Awarded Best International Full-Service Marketing Communications Company   Fusion of the human and technology side constitutes key
blog-outsourcing-PR-Communications-Marketing
Are you Making a Changeover to External Communications?
Are you Making a Changeover to External Communications?   Have you ever seen this famous image on the left? One
Blog-Chostwriting-BridgeTechnologies-XpressoCommunications-technology-VB440-API
The Widglets API: the most exciting thing we’ve ever done?
The Widglets API: the most exciting thing we’ve ever done? Bridge Technologies Blog Did you know that Facebook has had
What if competitive advantage comes from not competing with each other?
What if competitive advantage comes from not competing with each other? Exploring the idea of collaboration, and the way it affects
How a DoP Shaped Photonia’s LED Lighting in Exciting Ways
How a DoP Shaped Photonia’s LED Lighting in Exciting Ways Inspiration and the idea of creativity through constraint Blog Paolo
Is Technology Neutral?
Is Technology Neutral? The nature of expertise   Blog In June, we sent our content creator and account manager Jess
BINA48-Robot-Hanson-Robotics-Love
We Asked a Robot to Teach Us About Love
We Asked a Robot to Teach Us About Love — Here’s What We Learned Guest post By Emily Manuel Being
How Video Progetti and Xpresso Communications Crossed Paths
How Video Progetti and Xpresso Communications Crossed Paths  Blog Some relationships take a time to get started. The chemistry is
How IP-based remote production was the star of Bridge Technologies 15 year celebration
How IP-based remote production was the star of Bridge Technologies 15 year celebration Blog In 2004, the EU underwent its
How Much it Means to Share Something of Meaning
How Much it Means to Share Something of Meaning Our BridgEvent experience Technology evolves at a mile a minute. Psychology
Blog-RCH-Form-design-POS
The Silent Victory of Good Design in the POS Market
  The Silent Victory of Good Design in the POS Market Blog Everything is designed. Take a moment to really
Sports Production Companies Embracing Remote Production
Sports Production Companies Embracing Remote Production Bridge Technologies has long been a fervent proponent of IP technology and the benefits
Lego-and-parallels-with-PROAV-industry
Connectivity is Key also in the PROAV Industry
Connectivity is Key also in the PROAV Industry Blog A running joke within the office is the near universal love
InstrumentView-BridgeTechnologies-Visualisation
Making the complex simple in an IP world
Graphics: making the complex simple Blog The oldest known maps date back over 4,000 years, with the first map of
How Remote Working Maintains a Far More Global Reach
How Remote Working Maintains a Far More Global Reach Jess McMurray: a ‘digital nomad’ in PR & Content Marketing I
NAB-Show-2019-Story-Photo-By-FiorenzaMella
NAB 2019: a major success for Bridge Technologies
NAB 2019: a major success for Bridge Technologies Blog “The time has come," the Walrus said, “to talk of many things:
Serendipity at NAB Show
Serendipity at NAB Show How much room is there for luck on the path to success?   We all know
How many NABs have you been to now?
NAB may change, but I’m still here. NAB rolls around yet again, and this year it seems I’ve heard the
RCH-April-blog
Five ways to maximise restaurant success
Five ways to maximise restaurant success  Blog The restaurant trade has never been more competitive. What can restaurants do to
AVONIC: Making everything play nicely
Making everything play nicely   Blog   In the good old days of computing, success was all about showing up
Remote production: back where we started
Remote production: back where we started Blog: Bridge Technologies "I think there is a world market for maybe five computers,"
Beyond music – our response to sound
Beyond music - our response to sound    Guest blog Jackie Green, President & CTO at Alteros   The Good
The-Technology-Market-is-the-most-ripe-for-Marketing-Rebellion
The technology market is the market most ripe for ‘Marketing Revolution’
The technology market is the market most ripe for  ‘Marketing Revolution’   Earlier this year, marketing guru Mark Schaefer published
RCH Group President Stefano de Pra on Preliminaries to Innovation
Xpresso Communications Sit-Down: RCH Group President Stefano de Pra on Preliminaries to Innovation We met Stefano de Pra at EuroCIS
AI’s Big Challenge
AI's Big Challenge To make it truly intelligent, researchers need to rethink the way they approach the technology By Garrett Kenyon on February
Bridge Technologies: Any time, any place, anywhere
Bridge Technologies: Any time, any place, anywhere (There’s a wonderful world you can share) Blog In Microsoft’s 2017 YouTube commercial
Blog-writing-retail-RCH
RCH: 50 Years of winning synergy in innovative selling solutions
50 Years of winning synergy in innovative selling solutions Blog   2019 is the year of our 50th birthday, and
Meet Xpresso for an espresso at ISE 2019
Meet us at ISE 2019! We could offer a strong benefit to your company! Our core values have the potential
Alteros-integrated-system
Are integration and automation always the right approach?
Are integration and automation always the right approach?   Workflow. Compatibility. Integration. Automation. Efficiency. The business world has become an
VB440-Instrument-View-magical -combination.
Remote production: no compromise on quality
  Remote production: no compromise on quality Blog It seems a long time ago that, if you wanted to talk
Humanizing-Marketing-PR-by-Depicting-emotions
Trend 2019: Humanizing Marketing by depicting emotions
Marketing Trend for 2019: human-centred marketing Here are some trends that we can expect in 2019: Food: Even more weird
RCH Year Round-up
RCH Year round-up Pristine design expressed by magnetic elegance; powerful innovation combined with reliability   The New Year is often
Merry Christmas and much luck and passion in 2019
Merry Christmas and much luck and passion in the upcoming year!   In Italy, wearing read underwear on New Year's
December-combines-past-and-future
A lesson from Janus
A lesson from Janus By Fiorenza Mella and Jess McMurray   In ancient Roman religion and myth, Janus is the
Blog-Alteros-The-Sound-Of-music
The Sound of Music
The sound of music     Have you ever walked through the woods, and really listened to the world around
S.K.-Frostad-pointing-at-VB440
Bridge Technologies controlla la rete
Bridge Technologies controlla la rete TecnologieTrasmissione IP  redazione milano Mosaico5 Doppia interfaccia di rete fino a 100 GbE per l’analizzatore
How AES Gives us an Opportunity to Drive Innovation
The AES show gives us an opportunity to drive innovation. Can it be enhanced?   With a bit of time
Causes of Entropy Drain in PR and Marketing
Causes of entropy drain in PR and Marketing  By Jess McMurray and Fiorenza Mella   The concept of entropy on