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Why the Best Technology Stories Are Never About Technology Alone

    The Art of Seeing Differently One of the questions I am asked most often is how my team and I keep finding new…
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What We Share as the 2026 NAB Show Approaches

    The Metashow Before the Show Begins   Pre-show communication in fast-evolving technology industries, whether through press releases, advertorials or interviews, is largely driven…
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How Spring Renewal Mirrors the Conversations Waiting at NAB

    Cracking the Egg Before the Next Trade Show   Spring rarely arrives with a manifesto. So why do we feel it before we…
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Discretion, Rhythm and the Real Craft of Public Relations

A Press Release Is Only One Step in the Choreography of PR   “Discretion of speech is more than eloquence.”  Francis Bacon  vs.  “Discretion is…