Client & Press TestimonialsHow Technology Innovators & Journalists see us

Client and Press Testimonials

What companies and journalists say about how we collaborate and deliver PR and Marketing Strategies to achieve international visibility and facilitate the global news coverage.

Our journey with Fiorenza began many years ago when Bridge Technologies was pretty much unknown in the industry and by the international press. It was immediately clear that we could trust her broadcast knowledge and professionalism. In the past few years, Fiorenza and her fantastic team have worked with us through all the necessary steps in building our brand and our voice. They know the technology and the industry inside out and are able to craft outstandingly good content, finding creative ways to express our ideas and personality in a way that editors love.  Xpresso Communications is a great partner in strategic communications that we highly recommend to any company operating in the business of media entertainment technology.

Rainer Sturm

CEO arkona technologies

From the beginning, I have been impressed by Xpresso’s ability to grasp the essence of our technologies and turn complex technical concepts into a clear and distinctive voice for arkona. They create meaningful content that resonates with our industry, is regularly picked up and published by the specialist media and generates further visibility through social channels. What I value most is their autonomy. The communications and marketing strategy we defined together has been executed consistently and in detail, with very little input required from our team. We can give Xpresso a few keywords, explain related technical points and they understand the context, find the story and turn them into an insightful 800-word technology article. That level of technical understanding, creativity and independence is rare.

We have known Fiorenza for many years, having crossed paths with her at industry events frequently. Xpresso’s reputation in the field is well established, and our trust in them was well placed; we couldn’t be happier with how the launch of the Proton camera has gone. They understood immediately our value-proposition and did an impressive job of communicating this to the market. We look forward to continuing our work with Xpresso to build on this launch success, and develop an integrated comms strategy which maintains and builds upon Proton’s visibility in the field

Emmanuel Charlet

CEO VPMedia Solutions

My team at VPMedia Solutions initially partnered with Xpresso Communications to update our website. After assessing our needs they helped migrate the content to a new platform, created compelling content and clear marketing messages. We were impressed by how quickly they conceived a marketing strategy and developed cogent, compelling corporate communications that achieved our objectives and helped improve our online presence. Finally they started supporting us with digital marketing. Their strategic approach in conceiving creative posts to engage with our customers and reach out to new publics, has already delivered some tangible results.

Jeff Zhu

Sencore Ceo

I met Xpresso at a broadcast event and was immediately impressed by their technical knowledge and clear business proposition. We had been looking for a partner to help communicate our transition from a product to a solution-based company. Following our conversation Xpresso suggested an integrated content marketing approach that would create awareness and utilize all relevant tools to support the launch of a new solution. They provided high-quality technical blogs and published all content to their online channels as well. On the basis of the successful outcome, their reliability, creativity, engagement, we are continuing our partnership by collaborating on other projects to redefine our online communications and improve outreach.

 

Sebastian Bückle

Sales & Marketing Director - Astera LED Technology

Following the recommendation of a broadcast publisher,  Astera partnered  with this international content marketing agency. Xpresso Communications team truly surprised me with their quick and professional content creation. They are true content marketing experts in the broadcast industry and their unique proposition derives from being such an eclectic team. I immediately experienced their integrated marketing communications approach that can easily switch from a Press Release about a technology launch to an advertising copy. Their versatility, honesty and flexibility add an aimable dimension to our business relationship.

Christian Kühn

Partner Manager - North DACH, Blackmagic

Following the introduction of a colleague of mine who had worked in the past with Xpresso Communications, I was happily surprised to find out how they excel in crafting and distributing high-quality content. Thanks to their extensive knowledge of the broadcast industry and technical background, you only need to deliver key product information for any type of content creation. Their content distribution to targeted audiences can truly support sales and attract new audiences. Whenever timing is crucial you know you can rely on them.

David Bourgeois

CEO, Cyan View

We were amazed at how much Xpresso managed to accomplish for us. Within a very short time, we  achieved an astonishing level of visibility among our target customers. Not only are Xpresso very professional, they are also responsive and creative. They understand our marketplace and the technology – and, perhaps more importantly, they’ve worked hard to understand our business and our goals. We always feel that we are important to them. We would unhesitatingly recommend Xpresso.

Henry Alexander

Sales Director BCE

I appreciated the flexibility I was given by Xpresso Communications to work on a short content creation project concerning a Trade Show campaign. I had been referred to Xpresso by an industry friend and following a pleasant call we simply started working; thanks to their technical knowledge there was truly no learning curve, no complexity, no complications. They are accurate and fast and because of their long-standing reputation in the broadcast industry, we could deliver a much better and comprehensive message to our customers which resulted in a better global exposure after only three months of work.

Ricardo Q. Denise

Marketing Manager at Aski-da Taldea

I started working with Xpresso at the end of 2016 and immediately appreciated the technology background and expertise of the team. This allowed them to step straight in and start working quickly on projects without any learning curve. I was impressed with the relationships they hold with the global media. They are truly engaged with journalists and editors, which leads to pleasant meetings and good coverage.

Carlo Struzzi

Founder & CEO Video Progetti

Since our clients and business partners exist both in our home country of Italy but also in a number of international markets, it makes sense to collaborate with a team who have Italian roots but an international reach. We develop systems architecture for clients by taking the best of individual developers and manufacturers, and integrating it into a single system that meets all of the needs of a client, in a way that they can trust will work. We selected  Xpresso Communications with the same principle of achieving excellence by using their exceptional  marketing communication skills, technical knowledge and trust to support everything we do.

Stefano De Pra

President and CEO - RCH Group

The Xpresso team is truly multi-lingual and it counts international professionals in several areas like marketing, global branding, technical writing, content localization, PR and media relations.

After having provided an integrated communications plan Xpresso Communications successfully executed the strategy from copywriting through translation up to online distribution. Both the RCH Group and a few of its companies (like Data4) have gained a significant visibility in the global retail market. Finally, they are committed, creative, solution minded and very nice people to work with!

Annabella Nassetti

Founder of A Living Concept & Senior Interior Designer

All of our partnerships are based on trust and on the collective feeling of pushing creative boundaries. That’s what we were looking for when selecting an international communications partner. Xpresso Communications’ team stands out for their open mindset, international reputation and their polymathic content creation.

Walter Harrewijn

Managing Director Avonic

We chose Xpresso  Communications because they took the time to understand our business and our objectives, and created a complete marketing communications program that is helping us achieve our international goals. So far, we have found them knowledgeable, professional and responsive.  The blogs and case studies they write greatly support our sales activities and generate an increasing traffic online. Thanks to the Xpresso team Avonic has become a known and trusted name in the PRO AV market and has helped grow our market share.

Peter Englesson

CEO of Vintage Cloud

It was clear from our first meeting that Fiorenza and her team were communications professionals specialized in our industry. Fiorenza is a very honest person, someone we knew we could rely on to help us grow our business. In a few short months, the Xpresso team has become a trustworthy and dependable partner providing an integrated communications package which includes re-designing and writing for our website and blog, PR, marketing and social media. On top of this, they are great fun to work with. Anything we share with them often ends up being a story worth writing.

Alessandro Messineo

CEO & Co-Founder Wallin SRL

Fiorenza and her team provided highly valuable professional help and guidance at all levels – website content creation, writing and distributing several press releases; as well as media relations in the lead up to ISE Show. The combination of technical and industry knowledge, along with the most friendly and helpful team, makes Xpresso Communications a valuable PR & Marketing Communications partner.

Matthias Domke

President Microtech Gefell GmbH

XPresso’s quick turnaround and value for money were exactly what we needed. Following a short phone call and the provision of a few tech specs, Xpresso started  drafting the press release. We were then impressed by the broad outreach and the coverage that followed the distribution to the international Trade Press.

Tony Orme

Media Tech Consultant

It is always a pleasure working with Fiorenza and XPresso Communications. They understand implicitly the series of relationships between media outlet, PR and client — but especially the stories editors need and when they need them.

Marguerite Clark

Cofounder, RedTech Pro

Fiorenza and I first worked together as colleagues at a U.S-based PR agency. We have both since changed positions and in 2020 we co-founded RedTech.pro. Fiorenza, who is proactive and always ready to step in, is also very knowledgeable about technology and full of great ideas. XPresso Communications is smart, direct and effective.

Eiji Yoshikawa

Chief Editor of TV Technology Japan

Just like it’s rare to come across someone very special although we meet many hundreds of people in our everyday life, Fiorenza is special. Whatever we do, we need to be a very good human being first. Otherwise, even when we do a perfect job, something should be missing.

In other words, let’s say when the job is 92% fine and is not perfect, the humanity is certainly there which is far more important because our job is to make the world a better place.Out of my over 30 years of working in the global community, Fiorenza is the shining flower.

Michael Zhitomirskiy

Chief editor of the Mediavision Magazine

Working with Xpresso communications is not just a job but a joy as well. They are very professional from one hand and acting like old friends from another one. The information they provide is always fresh, targeted and quite exclusive.

Vijaya Cherian

Editorial Director, CPI Media Group

It’s a joy to work with Fiorenza. When dealing with Fiorenza and XPresso, one is assured that editorial requests will be met and the information provided will be up to the mark. Her press interviews are always well planned and well organized.

Antonio Castillo

CEO, Panorama Audiovisual

Fiorenza Mella is an extraordinary professional in the world of communication. Impeccable and faultless in her dealings with the journalists, she is always more than willing to enhance on a piece of information or attain that impossible photo.

Furthermore, in that pertaining to the organisation of events and press conferences, she is always on top of every single little detail, providing the journalists, with whom she enjoys a magnificent personal relationship, with all the material they could ever require in the most dynamic and efficient of ways.