blog | PR and Content Marketing Agency - Part 6

Blog-Xpresso-February-2020-Photo-Fiorenza-Mella

blog

How Blogs Express Brand More Effectively Than Editorial Content

How Blogs Express Brand More Effectively Than Editorial Content This month, we’re keeping it really straightforward. We’re breaking down the idea of a blog, the…

FiorenzaMellaFebruary 17, 2020

Technological-open-mindset

blog

Technical Knowledge or Technological Mindset?

The Beating Pulse of Technology in Communications Blog by Jess McMurray and Fiorenza Mella What matters more in technological fields: technical knowledge or…

FiorenzaMellaNovember 11, 2019

Benelux-Business-Awards-2019-Xpresso Communications-Best-Integrated-PR-Marketing-company-International-Netherlands

blog

The Psychology Behind Business Recognition

In business, external validation isn’t just… valid – it’s essential Concepts of internal and external validation In psychological literature, there is a great…

FiorenzaMellaSeptember 8, 2019

blog

Xpresso Communications Awarded Best International Full-Service Marketing Communications Company

Fusion of the human and technology side constitutes key point of differentiation Press Release Leiden, The Netherlands _ 2nd September 2019 Xpresso Communications…

FiorenzaMellaSeptember 2, 2019

blog

Is Technology Neutral?

Is Technology Neutral? The nature of expertise Blog In June, we sent our content creator and account manager Jess McMurray to ‘The Future of…

FiorenzaMellaJuly 23, 2019

Bridge Technologies-Remote-Production-Monitoring-IP-BridgEvent

blog

How Technology and People deliver Knowledge

Our BridgEvent experience Technology evolves at a mile a minute. Psychology and physiology are a little slower. So what does that mean for the way…

FiorenzaMellaJune 21, 2019

blog

How Remote Working Maintains a Far More Global Reach

Digital Nomads in PR & Content Marketing by Jess McMurray I think it’s fair to say that most of us in the technology industry genuinely…

FiorenzaMellaMay 7, 2019

blog

Serendipity at Trade Shows

How much room is there for luck on the path to success? Serendipity played a key role in our story at NAB We all…

FiorenzaMellaApril 18, 2019

blog

How many NABs have you been to now?

NAB may change, but I’m still here! NAB rolls around yet again, and this year it seems I’ve heard the same question more than ever:…

FiorenzaMellaApril 1, 2019

The-Technology-Market-is-the-most-ripe-for-Marketing-Rebellion

blog

The technology market is the market most ripe for ‘Marketing Revolution’

It takes time to gain visibility and trust. It takes time to build reputation. Earlier this year, marketing guru Mark Schaefer published his…

FiorenzaMellaMarch 8, 2019