How do you assess value, in life and in business? Xpresso Blog Concepts of value are a funny thing. What one person sees as holding value, another may find worthless. As a society we put value on some things because it was practicable to do so – gold became a form of ‘value representation’ because…
Buon Primo Maggio. Celebro la festa dei lavoratori con Riccardo Meynardi e Gabriele Cazzulini parlando del lavoro digitale che, estremamente amplificato da questa imprevista contingenza, necessita di specifiche competenze. Dipendenti digitali Con Fiorenza Mella – Viviamo, grazie alla tecnologia, nell’era del remote. Molti lavoratori nomadi e lavoratori connessi da casa hanno da…
Communication is What Matters A short message to our community in these unprecedented times. Please avoid being silent and keep on interacting and reaching out to your community and new audiences. We are all responsible for keeping business alive and allowing our colleagues, partners, clients and more to continue a narrative. Choose to live…
Is Video or Text Going to Work Better for Your Communications? New clients can bring a different way of seeing (… or watching). Blog Over the past year, Xpresso has welcomed a number of new clients into the fold. Unsurprisingly, given that we work predominantly in the Broadcast, media and PROAV markets, some of these…
Where today’s hurt meets tomorrow’s hope By Keith Reynold Jennings {grow} Contributing Columnist Guest post How, on earth, are we to sell anything right now … especially, if what we have to offer is generally considered to be non-essential. It seems if we tie our marketing into the coronavirus/social distancing narrative, we’ll be drowned out…
Communications Activities are the Fingers you Need to Keep Things Working This article is definitely not using ‘coronavirus’ as clickbait for your attention… In this month’s Xpresso blog, we discuss the communications aspects that are associated with the COVID-19 outbreak, and how there may be non-exploitative benefits to be gained from a time of crisis…
How Blogs Express Brand More Effectively Than Editorial Content This month, we’re keeping it really straightforward. We’re breaking down the idea of a blog, the benefits it can bring, and how to integrate blogs into your communications strategy. Xpresso Blog What is a blog? People generally seem to be familiar with the word that…
Let’s meet at the world’s biggest pro AV Show – ISE 2020 – and discuss your Marketing and Communications plans for 2020 with a cup of Xpresso. Shows like Integrated Systems Europe are key not only to us at Xpresso, but to everybody operating in the Broadcast, media and PROAV industries. From a technical perspective, a…
The 73rd Article About 2020 Vision in Marketing Communications The 73rd article you’ll have read this January linking the year 2020 with 20/20 vision…But this one’s different, we promise. Read on to find out what 20/20 really means, in relation to both your eyes and your marketing strategy. Blog Xpresso Communications It’s 2020. Which…
Happy Season’s Greetings in a creative continuum! Xpresso team