The balancing act of communications on Clubhouse Join the Club and listen If you have your ear to the ground, there’s a good chance you’ve heard of the new social media contender: Clubhouse. Borrowing from all of the big players and adding something new, Clubhouse is an invitation-only, audio-based social media platform that is…
Do B2B Technology Companies Need Brand Love? Should they want it, and how can they get it? Within marketing, the holy grail of practice has always been the ability to secure ‘love’ for a brand. Of course, the idea of love is defined differently, but the essential premise is a kind of enduring loyalty that…
Trees and Technology: Not as Nutty as You’d Think A picture paints a thousand words… unless it’s yet another picture of blue triangles One of the greatest challenges we have as content creators is trying to encourage our clients to provide visuals for the articles we write. And we understand their struggle; when you’re…
Do Digital Sheep Dream of Greener Pastures? Do you remember the days when the internet felt big? BLOG Some of us in the Xpresso team are of that transitional age where we are neither really a digital native nor a digital immigrant; we weren’t born as toddlers with iPads in our hands (which…
EU Business Magazine Interviews Fiorenza Mella Reaching New Decision Makers Based in The Netherlands, Xpresso Communications benefits form having an experienced and knowledgeable expert leading the way. Recently, we caught up with Fiorenza Mella to find out more about the firm’s philosophy, and how the human touch can make all the difference. …
Xpresso Communications Appointed by MainStreaming Technology on the back of strong industry reputation Press Release Leiden, The Netherlands _ 15 February 2021 MainStreaming, a leading intelligent media delivery company that enables broadcasters, media and enterprise companies to provide live & VOD streaming through the use of a revolutionary, proprietary AI-powered…
The beating heart of technology is… a beating heart Why Marketing Communications Can’t Ignore the Personality of Your Business? Blog Innovation in technology is rarer than you’d think What is the mark of ‘good’ technology? Technology that endures, inspires and enriches? It can be easy to instantly jump to thoughts of the…
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Happy Season’s Greetings with HOPE May your path towards 2021 bring you balance and patience when you feel isolated. May your acceptance and hope guide you in misty days. “HOPE” is the thing with feathers That perches in the soul And sings the tune without the words And never stops at all.. Emily Dickinson …
How to keep the Monkey Brain at bay in business Stop Monkeying around, there’s work to be done BLOG Monkey business Monkeys get a hard time of it in psychological literature. ‘Monkey brain’ is used to refer to a great number of our most base, most simplistic models of thought. Anybody who employs the phrase…