Do B2B Technology Companies Need Brand Love?

Do B2B Technology Companies Need Brand Love? Should they want it, and how can they get it? Within marketing, the holy grail of practice has always been the ability to secure ‘love’ for a brand. Of course, the idea of love is defined differently, but the essential premise is a kind of enduring loyalty that…

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Xpresso Communications Appointed by MainStreaming

  Xpresso Communications Appointed by MainStreaming   Technology on the back of strong industry reputation   Press Release   Leiden, The Netherlands _ 15 February 2021   MainStreaming, a leading intelligent media delivery company that enables broadcasters, media and enterprise companies to provide live & VOD streaming through the use of a revolutionary, proprietary AI-powered…

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Season’s Greetings with HOPE

Happy Season’s Greetings with HOPE May your path towards 2021 bring you balance and patience when you feel isolated. May your acceptance and hope guide you in misty days. “HOPE” is the thing with feathers That perches in the soul And sings the tune without the words And never stops at all.. Emily Dickinson  …