Authenticity in marketing and its core importance to effective communication The fake world of authenticity The term ‘authentic’ is a term that is bandied about in marketing all the time, particularly in B2C markets, though increasingly in B2B markets too. We talk about an ‘authentic’ travel experience, or ‘authentic’ food. In psychology and self-help…
Italy Celebrates the First World 100-hour live on Green Room The Italian Community celebrates the world first pulse-pounding experience on Green Room. Approaching 100-hour GEM mining and the first worldwide 100-hour seamless live ‘mining’. A ludic and social experiment initiated by Marco Salom, a famous film director and producer who is leading this cooperative community …
The balancing act of communications on Clubhouse Join the Club and listen If you have your ear to the ground, there’s a good chance you’ve heard of the new social media contender: Clubhouse. Borrowing from all of the big players and adding something new, Clubhouse is an invitation-only, audio-based social media platform that is…
Do B2B Technology Companies Need Brand Love? Should they want it, and how can they get it? Within marketing, the holy grail of practice has always been the ability to secure ‘love’ for a brand. Of course, the idea of love is defined differently, but the essential premise is a kind of enduring loyalty that…
Trees and Technology: Not as Nutty as You’d Think A picture paints a thousand words… unless it’s yet another picture of blue triangles One of the greatest challenges we have as content creators is trying to encourage our clients to provide visuals for the articles we write. And we understand their struggle; when you’re…
Do Digital Sheep Dream of Greener Pastures? Do you remember the days when the internet felt big? BLOG Some of us in the Xpresso team are of that transitional age where we are neither really a digital native nor a digital immigrant; we weren’t born as toddlers with iPads in our hands (which…
EU Business Magazine Interviews Fiorenza Mella Reaching New Decision Makers Based in The Netherlands, Xpresso Communications benefits form having an experienced and knowledgeable expert leading the way. Recently, we caught up with Fiorenza Mella to find out more about the firm’s philosophy, and how the human touch can make all the difference. …
Xpresso Communications Appointed by MainStreaming Technology on the back of strong industry reputation Press Release Leiden, The Netherlands _ 15 February 2021 MainStreaming, a leading intelligent media delivery company that enables broadcasters, media and enterprise companies to provide live & VOD streaming through the use of a revolutionary, proprietary AI-powered…
The beating heart of technology is… a beating heart Why Marketing Communications Can’t Ignore the Personality of Your Business? Blog Innovation in technology is rarer than you’d think What is the mark of ‘good’ technology? Technology that endures, inspires and enriches? It can be easy to instantly jump to thoughts of the…
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