How to position your company in the new year
Is your technology unique? Are you looking to develop a unique business proposition? Are you looking to position yourself as a ground-breaking solution? Companies in tech industries as well as in any B2B industry, need to lead with personality before product. In marketing and
Thanks for being a present to us
Happy Season's Greetings When friends become presents, it's like receiving the most precious gift imaginable. They bring warmth, joy, and a unique kind of connection that goes beyond material offerings. The best part about friends as presents is that they don't come with
Looking for content that ages like wine rather than milk?
Like a good bottle of wine, well-written content has body From wine to words With Xpresso being the brainchild of a passionate Italian, good food and good wine are never far from our minds. Attending a recent talk on the issue of
Case Studies_Content Marketing Strategies
How does Xpresso Communications help its clients expand their businesses worldwide through tailored, original content creation and marketing strategies? It all starts with a winning communications strategy! https://www.youtube.com/watch?v=rI2PoGJKGVA 🚀 We've collaborated with top tech-focused companies to revolutionize their presence in the trade press
Is Generative AI part of your Communication Strategies?
Leveraging its strengths whilst avoiding its pitfalls The need to go beyond general When you think about human/computer collaborations, what springs to mind? A positive – if cheesy - Michael and K.I.T.T in Knight Rider? A more ominous Bowman and HAL from
How to communicate about the Cloud
Get your head out of the Clouds Everything is so black and white these days. Binary. And with it, a tendency to push to the extreme outer edges of any given debate. Right or wrong, with nothing in between. Wouldn’t it
Brand Differentiation vs Product Differentiation
Communicate who you are first, and the rest will follow There are 171,146 words in the English language. Why aren’t we using them? In this month’s blog we tackle the issue of how to communicate what you offer in an industry when
Inspirational Women in Telecommmunications
How is the future looking like for women in Telecommunications in 10 years’ time? Fiorenza Mella, Maria Tyrrell and Dr Gillian Kendrik talked to Broadband Journal about their achievements, how they got started in this sector and what motivates them now. By
ANGACOM Where Technology Inspires Our Content
When B2B brands, especially in individual technology markets, do have the capacity for relationship building, encounters with each other tend to be meaningful and in-depth. We focus on building relationships both with and for our clients. We look forward to meeting innovative companies
The Media Production and Technology 2023
How do we extend the life of your Content Creation? We need to go back to the time when two of us were working in broadcast production and post. A passion that still inspires our daily writing. Whenever we write about different manufacturers,