Authenticity in marketing and its core importance to effective communication The fake world of authenticity The term ‘authentic’ is a term that is bandied about in marketing all the time, particularly in B2C markets, though increasingly in B2B markets too. We talk about an ‘authentic’ travel experience, or ‘authentic’ food. In psychology and self-help…
MainStreaming and KevlinX Embark on VDN Partnership iMDP provides Belgian Media Hub with ultra-low latency streaming services Press Release Milan, Italy—28 July 2021 — MainStreaming, a leading intelligent media delivery company, has cemented its status as a lynchpin component of modern content delivery through its partnership with KevlinX,…
When is a webinar not a webinar? When it’s the Bridge Show Elevating webinars to an art form, and learning some important lessons along the way ARTICLE published by Creative Cow Not another webinar… The world and his dog have been busy putting out webinars over the last twelve months. And understandably so; with…
Find your probes in our music Why being silly matters At Bridge, we’re quite a fan of being transparent. You’ll often find in our blogs that we dive deeply into what we’re up to; not just in order to show off, but often to dig down into the bones of things – exploring not…
Finding the perfect technology platform Blog What do the terms embedded, appliance and software-based mean to you? One of the difficulties – but also pleasures – of working in the broadcast industry is knowing who you’re talking to. By that, what we mean is that the nature of the market has changed significantly. Where…
Italy Celebrates the First World 100-hour live on Green Room The Italian Community celebrates the world first pulse-pounding experience on Green Room. Approaching 100-hour GEM mining and the first worldwide 100-hour seamless live ‘mining’. A ludic and social experiment initiated by Marco Salom, a famous film director and producer who is leading this cooperative community …
VSNCrea and the rule of three Blog Three industries, three geographies, three happy customers: in this month’s blog we explore the benefits that VSNCrea can bring. Who can benefit from VSNCrea – with its VSNExplorer MAM integration, HTML5 access and new SaaS (Software as a Service) subscription model? The simple answer is: just about everybody.…
MTVA Expands Archiving Process With NOA Adds NOARecord workstation with NOA N7000c audio hardware units Press Release Vienna, Austria— 14 June 2021 Hungary’s public broadcaster Media Services and Support Trust Fund (MTVA) continues to streamline its audio archiving digitization system with the help of AV digitizing and…
WebClip2Go Add Auto Power Feature to improve the security and energy efficiency of its all-in-one studio Press Release Veenendaal, The Netherlands _ 8 June 2021 In another of a progressive series of additional options and upgrades to the WebClip2Go system driven by customer consultation and…
The balancing act of communications on Clubhouse Join the Club and listen If you have your ear to the ground, there’s a good chance you’ve heard of the new social media contender: Clubhouse. Borrowing from all of the big players and adding something new, Clubhouse is an invitation-only, audio-based social media platform that is…