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Dear [First Name], Your Email Says More Than You Think

A reflection on spam, tone, and the illusion of connection “That which is static and repetitive is boring. That which is dynamic and random…

FiorenzaMellaNovember 11, 2025

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The Unseen Engine: The Hidden Role of PR in the Technology Industry

Xpresso Communications on the unseen strategies that transform visibility into influence and influence into opportunityBy Fiorenza Mella and Jess McMurray Article covered by SCTE…

FiorenzaMellaOctober 14, 2025

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Bridge Technologies Turned Its Booth into a Technology Hub

At IBC 2025 the Bridge booth was vibrant! What was once a simple meeting point has now evolved into a technology hub: a lively gathering…

FiorenzaMellaOctober 10, 2025

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Silence does not sell. Too much noise only disturbs.

How to communicate before, during and after tradeshows At IBC (and other tradeshows), every company wishes to attract potential buyers, system integrators, existing customers,…

FiorenzaMellaAugust 27, 2025

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Entanglement in Communication at IBCShow

When Canals Become Currents of Meaning Amsterdam is a city defined by water. Its canals may appear as separate, winding paths, but each is…

FiorenzaMellaAugust 22, 2025

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Are you going to introduce game-changing solutions at IBC?

Are you a technology game changer? If you have created a groundbreaking technology You want game-changing communicators! Before, during, after IBC! Connect! https://www.youtube.com/shorts/Or8M--32qcQ

FiorenzaMellaAugust 13, 2025

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The Beat of Connection: From Kamasi Washington to Trade Shows

What a concert reveals about the enduring value of in-person experiences From the balcony of Amsterdam’s Paradiso, there are few distractions. You're…

FiorenzaMellaMay 9, 2025

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Exploring the Cloud Horizon in Broadcast at NAB2025

Embracing the Cloud with a Socratic Perspective As Xpresso Communications prepares for the upcoming NABShow in Las Vegas, we're keenly attuned to one…

FiorenzaMellaApril 1, 2025

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Creativity: how do we set the tone in Content Creation?

The Crucial Role of the 'A Note' in AI Prompting for Content Generation What is creativity to you? What does it mean to create…

FiorenzaMellaMarch 13, 2025

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A Brave New World of Marketing?

The only certainty is change… The world is changing. And always has been. But in recent years, the rapid rise of new technologies—particularly artificial intelligence—has…

FiorenzaMellaJanuary 2, 2025

Dear [First Name], Your Email Says More Than You Think

The Unseen Engine: The Hidden Role of PR in the Technology Industry

Bridge Technologies Turned Its Booth into a Technology Hub

Silence does not sell. Too much noise only disturbs.

Entanglement in Communication at IBCShow

Are you going to introduce game-changing solutions at IBC?

The Beat of Connection: From Kamasi Washington to Trade Shows

Creativity: how do we set the tone in Content Creation?

A Brave New World of Marketing?

Xpresso Communications

Content Marketing for Technology Innovators

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