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The Beat of Connection: From Kamasi Washington to Trade Shows

What a concert reveals about the enduring value of in-person experiences From the balcony of Amsterdam’s Paradiso, there are few distractions. You're…

FiorenzaMellaMay 9, 2025

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Exploring the Cloud Horizon in Broadcast at NAB2025

Embracing the Cloud with a Socratic Perspective As Xpresso Communications prepares for the upcoming NABShow in Las Vegas, we're keenly attuned to one…

FiorenzaMellaApril 1, 2025

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Creativity: how do we set the tone in Content Creation?

The Crucial Role of the 'A Note' in AI Prompting for Content Generation What is creativity to you? What does it mean to create…

FiorenzaMellaMarch 13, 2025

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A Brave New World of Marketing?

The only certainty is change… The world is changing. And always has been. But in recent years, the rapid rise of new technologies—particularly artificial intelligence—has…

FiorenzaMellaJanuary 2, 2025

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Wishing You a Joyful Holiday Season Guided by Timeless Values

As we enter the season of giving, we are reminded of Oseibo, the Japanese tradition of expressing gratitude through thoughtful gestures, reflecting…

FiorenzaMellaDecember 16, 2024

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Brand Differentiation vs Product Differentiation

Communicate who you are first, and the rest will follow There are 171,146 words in the English language. Why aren’t we using them? In…

FiorenzaMellaNovember 18, 2024

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The Chestnut Legacy in Modern Marketing

How to Harvest Success in Marketing Communications At Xpresso, we are always fascinated by metaphors to illustrate any concept we write about. Even complex…

FiorenzaMellaOctober 23, 2024

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Are you Making a Changeover to External Communications?

Outsourcing your PR & Marketing Communications Imagine the following client call: Client: “Hi there, I was wondering if you could help me, there seems…

FiorenzaMellaSeptember 7, 2024

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Is Generative AI part of your Communication Strategies?

Leveraging its strengths whilst avoiding its pitfalls The need to go beyond general When you think about human/computer collaborations, what springs to mind? A…

FiorenzaMellaAugust 30, 2024

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A Masterclass in the Value of a Well-written PR

How PR Can Support the International Launch of a Technology Startup PROTON Debuted the World’s Smallest Camera at NAB 2024 In a society…

FiorenzaMellaMay 8, 2024

The Beat of Connection: From Kamasi Washington to Trade Shows

Creativity: how do we set the tone in Content Creation?

A Brave New World of Marketing?

Wishing You a Joyful Holiday Season Guided by Timeless Values

Brand Differentiation vs Product Differentiation

Are you Making a Changeover to External Communications?

Is Generative AI part of your Communication Strategies?

A Masterclass in the Value of a Well-written PR

Xpresso Communications

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