The simplest solution to a problem is the right one How magnets have enhanced the RCH POS solutions Blog Undoubtedly you’ve heard of the principle of Occam’s Razor. Simply put, it suggests that the simplest solution to a problem is the right one. Occam’s Razor aims to pare down overblown, complex thinking that often makes…
The Psychology Behind Business Recognition In business, external validation isn’t just… valid – it’s essential Blog by Jess McMurray Concepts of internal and external validation In psychological literature, there is a great deal written about ‘external validation’ and the role it plays in driving our successes and ambitions, and the impact is has…
Xpresso Communications Awarded Best International Full-Service Marketing Communications Company Fusion of the human and technology side constitutes key point of differentiation Leiden, The Netherlands _ 2nd September 2019 Xpresso Communications – an international communications and PR company headquartered in Leiden, the Netherlands – is proud to announce that it has been…
Are you Making a Changeover to External Communications? Have you ever seen this famous image on the left? One of those motivational posters that encourages people to work smarter, not harder. There’s (at least) one huge problem with it (leaving the atrocious grammar to the side for a moment). Imagine the following client call:…
The Widglets API: the most exciting thing we’ve ever done? Bridge Technologies Blog Did you know that Facebook has had 250 billion photos uploaded to it since the company started in 2004? Or that 700 million hours of video are watched on it every week? How about the fact that it now generates four new…
What if competitive advantage comes from not competing with each other? Exploring the idea of collaboration, and the way it affects the technology AVONIC develops Blog AVONIC It can be surprising how many things we take for granted in the world of business. Even as our understanding of business psychology moves on, there are still some…
How a DoP Shaped Photonia’s LED Lighting in Exciting Ways Inspiration and the idea of creativity through constraint Blog Paolo Di Medio, Founder and CEO of Photonia What inspires a production? When you ask a director what inspired them, you often get all kinds of answers. Some film makers are motivated to shock their audience,…
Is Technology Neutral? The nature of expertise Blog In June, we sent our content creator and account manager Jess McMurray to ‘The Future of Television Production’; a seminar event being held at Dock 10 in Media City, Manchester – home of many key production and broadcast centres, including the BBC. The event was –…
We Asked a Robot to Teach Us About Love — Here’s What We Learned Guest post By Emily Manuel Being in her presence is thrilling and unsettling, interacting with her even more so. Her head turns, her eyes blink, and her mouth moves as she speaks. Her hair is brown hair is short and streaked…
How Video Progetti and Xpresso Communications Crossed Paths Blog Some relationships take a time to get started. The chemistry is there but the circumstances never seem to match up. You’re both in different places, available at different times, your paths keep crossing like two people in a terrible romantic comedy. Business relationships can be the…