Is Video or Text Going to Work Better for Your Communications? New clients can bring a different way of seeing (… or watching). Blog Over the past year, Xpresso has welcomed a number of new clients into the fold. Unsurprisingly, given that we work predominantly in the Broadcast, media and PROAV markets, some of these…
Communications Activities are the Fingers you Need to Keep Things Working This article is definitely not using ‘coronavirus’ as clickbait for your attention… In this month’s Xpresso blog, we discuss the communications aspects that are associated with the COVID-19 outbreak, and how there may be non-exploitative benefits to be gained from a time of crisis…
How Blogs Express Brand More Effectively Than Editorial Content This month, we’re keeping it really straightforward. We’re breaking down the idea of a blog, the benefits it can bring, and how to integrate blogs into your communications strategy. What is a blog? People generally seem to be familiar with the word that comes from…
Let’s meet at the world’s biggest pro AV Show – ISE 2020 – and discuss your Marketing and Communications plans for 2020 with a cup of Xpresso. Shows like Integrated Systems Europe are key not only to us at Xpresso, but to everybody operating in the Broadcast, media and PROAV industries. From a technical perspective, a…
The 73rd Article About 2020 Vision in Marketing Communications The 73rd article you’ll have read this January linking the year 2020 with 20/20 vision…But this one’s different, we promise. Read on to find out what 20/20 really means, in relation to both your eyes and your marketing strategy. Blog Xpresso Communications It’s 2020. Which…
Happy Season’s Greetings in a creative continuum! Xpresso team
How to Avoid the ‘ivory tower’ Syndrome in Business RCH CEO Stefano de Pra explores how technological changes are influencing the EPOS market Blog How to change in changing times In the first of a two part interview with RCH CEO Stefano de Pra we explore how fiscal and technological changes across Europe are changing…
Technical knowledge or Technological Mindset? The Beating Pulse of Technology in Communications Blog by Jess McMurray and Fiorenza Mella What matters more in technological fields: technical knowledge or a technological mindset? At Xpresso Communications, we position ourselves as integrated PR and Marketing communications experts who work ‘in the field of technology’. But what does…
Bridge Technologies round-up IBC 2019 “A great recognition of what we are doing” Blog Even if you’re a pretty confident person, and you’re fairly sure that what you’re doing is right – to get confirmation from others is always good. At Bridge Technologies, we’re confident – we should be after the successes of the…
Interview Photonia – Xpresso Communications IBC 2019 How does Photonia combine the needs of DoPs and the passion for creative processes with engineering? Watch this interview with Xpresso and Photonia from IBC 2019 and find out more. “The new 2020 release of our Fresnel lights is as bright and silent as the best…