Space-interior-design-architecture-G100

The space between us

The space between us Space is a complex concept: it’s both an absence of something and a presence of everything. When we talk about ‘the space between us’, we talk both about an intersection where two presences both meet, but where the gap in understanding between those presences is also highlighted. It’s a well-established principle…

Do B2B Technology Companies Need Brand Love?

Do B2B Technology Companies Need Brand Love? Should they want it, and how can they get it? Within marketing, the holy grail of practice has always been the ability to secure ‘love’ for a brand. Of course, the idea of love is defined differently, but the essential premise is a kind of enduring loyalty that…