Xpresso Communications Enjoyed Collaboration at NABShow 2023
The 2023 NABShow was the celebration of collaboration with clients, journalists, publishers, innovators, friends, organisers, and more
Centenary Celebration of Broadcast Technology at NAB2023
Meet Technology Content Marketing Experts at the NABShow We love technology, write about technology and enjoy any time we can meet industry peers at events where all novelties are unveiled. The centenary celebration of NAB Show 2023 will provide a great opportunity
ChatGPT vs Human:Quantitative vs Qualitative Writing
Is your brand voice unique? Part 2/2 An identifiable and unique brand voice is crucial In marketing and business The first part of this blog ended with an important statement: in marketing and business, brand voice is crucial. A voice that needs to
Why content creators shouldn’t cry over AI… yet
Human-like content according to ChatGPT Part 1/2 “Art is an accident and machines produce logic. Machines do not know how to produce an accident”. Marc du Pontavice Ceo of animation studio Xilam “Attention without feeling is only a report.” Mary Oliver But how much
Top Five Successful Marketing Companies to Watch in 2023
A World-class Agency Specializing in broadcast and Technology-driven Markets CIOTIMES interviewed Fiorenza Mella As a specialist in B2B communications marketing for technology-centred markets, Fiorenza Mella, Founder, and CEO, of Xpresso Communications, aims at creating intelligible communications by making detail-heavy products accessible to
When is original content needed in technology?
AI-generated content would not help you describe a technology solution that is new, unique in its being the sum of several outstanding and innovative functionalities. It needs interaction with experts, engineers, developers, users, technology communication experts before finding a meaningful text
Xpresso Communications Awarded Most Trusted International Tech Digital Media Agency
Content creation that develops brand loyalty Leiden, The Netherlands _ 8 December, 2022 Xpresso Communications – an international Content Marketing firm operating out of Leiden (NL) – is proud to announce that it has been awarded the title of ‘Most Trusted International
Communication is more than mere marketing
Content Creation: a new frontier ‘Content Creator’ doesn’t have to be a dirty word The way we consume content, the type of content we consume, and the people who are responsible for creating that content have undergone a revolution in
Content Supporting Connection at Trade Shows
Let's meet at IBCShow 2022 Well-crafted content serves the purpose of forming the basis of connection. But it’s just one piece of the puzzle. Content is still going to be fundamentally hampered by two particular qualities: its digital nature, and its
How to develop brand loyalty through content
Content and Connection If you’ve ever seen the popular US version of ‘The Office’, you may well be familiar with the character of Robert California - an applicant for manager position so charismatic that he convinced the CEO to hand the