Sencore services, steeped in years of expertise
In a crowded marketplace, what differentiates one vendor from another? Some might say it’s the quality of the swag given away at tradeshows. And at Sencore, we know we’re at the top of our game on that front – we’ve evolved
How Bridge probes are integral to effective OTT delivery
Technological stability in a volatile OTT market An Over the Top reaction to OTT changes? (We’re sorry, it’s practically copywriting law that you include an OTT pun when you’re writing about OTT services. We promise there won’t be any more). Market fragility demands
ChatGPT vs Human:Quantitative vs Qualitative Writing
Is your brand voice unique? Part 2/2 An identifiable and unique brand voice is crucial In marketing and business The first part of this blog ended with an important statement: in marketing and business, brand voice is crucial. A voice that needs to
The Japanese Broadcast Media Landscape
How do you tend your garden? article by Simen K. Frostad, Chairman of Bridge Technologies It’s interesting that we refer to the broadcast media ‘landscape’ of different countries. In general, business loves a good nature metaphor, whether it’s ‘organic growth’ or
Why do we love sports?
Blog Everybody in broadcast (actually, everybody in the world…) knows that sports is big business. In 2022, SportBusiness identified in their Global Media Report that the value of US sports broadcast was just over $24.5 billion, a figure which they estimated to constitute
Why content creators shouldn’t cry over AI… yet
Human-like content according to ChatGPT Part 1/2 “Art is an accident and machines produce logic. Machines do not know how to produce an accident”. Marc du Pontavice Ceo of animation studio Xilam “Attention without feeling is only a report.” Mary Oliver But how much
Case Study: How Bridge Technologies VB440 has become the “go to” tool for AMV
All Mobile Video case study Challenge To help All Mobile Video maintain the status of the OB van ‘Eclipse’ as a market-leading offering in terms of IP production technology and broadcast reliability. Solution Installation of a VB440 production probe. Results Initial use of the probe to sweep the
How Bridge Technologies delivers leading-edge technologies in challenging times
Business agility can help you respond to market changes 2023 is upon us. A time for looking forward and thinking about the year to come. We certainly have some pretty solid predictions for what we’re going to be up to internally in
Great Start for Astera at ISE 2023
A New Year, full of potential and big plans At the start of a New Year, there’s nothing quite as exciting as a crisp new diary, with its pristine white pages full of endless potential. Whilst you can’t beat the convenience
Top Five Successful Marketing Companies to Watch in 2023
A World-class Agency Specializing in broadcast and Technology-driven Markets CIOTIMES interviewed Fiorenza Mella As a specialist in B2B communications marketing for technology-centred markets, Fiorenza Mella, Founder, and CEO, of Xpresso Communications, aims at creating intelligible communications by making detail-heavy products accessible to