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Why a house is like an IP network

Why a house is like an IP network why managing networks effectively is key to keeping your in-laws happy… Blog Let us paint you a picture… It’s five minutes until the in-laws are due round. Lego is strewn all over the floor, an assortment of this year’s tax paperwork litters the kitchen table, puddles of…

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The Value of Experience

Team Talk In the field of technology, there’s a constant drive to know where to place the next big investment. IoT? Blockchain? IP? 5G? Sometimes it feels like you need a crystal ball. At Bridge, we have no such problem though – we know exactly where to put our investment: in people. Yes, yes, we…

Do B2B Technology Companies Need Brand Love?

Do B2B Technology Companies Need Brand Love? Should they want it, and how can they get it? Within marketing, the holy grail of practice has always been the ability to secure ‘love’ for a brand. Of course, the idea of love is defined differently, but the essential premise is a kind of enduring loyalty that…