Is Generative AI part of your Communication Strategies?
Leveraging its strengths whilst avoiding its pitfalls The need to go beyond general When you think about human/computer collaborations, what springs to mind? A positive – if cheesy - Michael and K.I.T.T in Knight Rider? A more ominous Bowman and HAL from
Xpresso Communications Enjoyed Collaboration at NABShow 2023
The 2023 NABShow was the celebration of collaboration with clients, journalists, publishers, innovators, friends, organisers, and more
Content to increase eyeballs
Content Strategies to increase eyeballs We won't say "content is king" but we would rather explain how content strategies are fundamental in building visibility while keeping engaged with your audience. Is your company relying on experienced content creators? https://www.youtube.com/shorts/wfCyI75QiVY
Proactivity versus reactivity and the biases that guide our decision making
Proactivity versus reactivity and the biases that guide our decision making How do you face failure when you’ve never failed before? Humans have a range of interesting and quite peculiar cognitive biases. Whilst economic theory and business practices are often based on
Xpresso Communications Celebrates 10 Years in Marketing Communications for Innovators
Celebrating our Tenth Birthday in Marketing Communications for Innovators We look back at what’s changed within the broadcast industry. And what hasn’t changed about the way Xpresso does business. When mindsets evolve, so does technology That technology in the broadcast industry has evolved
The beating heart of technology is… a beating heart
Why Marketing Communications Can’t Ignore the Personality of Your Business? Blog Innovation in technology is rarer than you’d think What is the mark of ‘good’ technology? Technology that endures, inspires and enriches? It can be easy to instantly jump to thoughts of the technologies
The Psychology Behind Business Recognition
In business, external validation isn’t just… valid – it’s essential Concepts of internal and external validation In psychological literature, there is a great deal written about ‘external validation’ and the role it plays in driving our successes and ambitions, and the
What Marketing Strategy Are You Going to Cook up Next?
A little food for thought It’s a heavy night in the kitchen, orders are piling up faster than the dishes in the sink. ‘Chef, I need one rice. And I need some stock, some onion, a bit of garlic, a few