2025 in Review
It may not be too long before the word ‘broadcast’ goes the way of terms like ‘multimedia’ or ‘web 2.0’: terms which were once revolutionary but which now feel limiting, almost quaint. Just as multimedia has descended into irrelevance – subsumed into a wider, integrated digital world – broadcast’ has also been absorbed into a larger, dynamic ecosystem driven by IP: a convergence of media, IT, gaming, Pro-AV and live events. To call it broadcast, with legacy connotations of linear, passive, TV-focused viewing, risks putting focus and thinking in the wrong place.
Fortunately, despite what the industry might rightly be called, there was strong evidence in 2025 to suggest that major market players have been forward-thinking in the way they address these market convergences. Indeed, it’s not just traditional technological boundaries that are breaking down to galvanise into something new: individual players in the market are adjusting the way they deal with technologies and each other, leveraging collaboration over competition in order to span across what previously constituted discrete, delineated markets. Both technology and mindset combine in developments such as IPMX, JPEG XS, SRT, advanced multiformat audio workflows and a whole host of new collaborative initiatives to deal with the ever-evolving challenges of progress.
Milestones from Bridge in 2025
With these wider industry themes in mind, it’s interesting to review the progress we’ve made at Bridge Technologies over the past twelve months, both technologically and commercially.
Tech Changes
Across the year, Bridge’s technology developments have centred on giving media organisations the flexibility and precision needed to serve audiences across an ever-expanding range of formats, platforms and global live events. The VB440’s new AV Sync Generator – enhanced with embedded metadata that travels with the content itself – provides a far more adaptable method of maintaining alignment across diverse delivery paths, allowing productions to repackage, repurpose and redistribute material well beyond the constraints of traditional linear broadcast.
This sits alongside the introduction of containerised VB440 deployments, which lets users scale capacity or add functionality on demand, democratising access to top-tier production tools for operations of every size. This development grants greater agility than ever in the field of live production – something recognised by TVTech when they awarded us their Best of Show Award.
Meanwhile, a fully refreshed Web UI for the full range of probes brings clarity and speed at moments when engineers need it most, and the launch of the VBC Live feature that transforms the controller into a fully customisable video mosaic that was followed by the introduction of the QTT application for OTT adds deep, real-user insight to distribution monitoring by spinning up virtual players that continuously verify CDN performance and service integrity. Together, these developments reflect a single direction of travel: solutions that are lighter, smarter and more adaptable, designed for a media landscape that spans continents, delivery modes and creative ambitions.
Partnerships across the world
Expanding on that idea of continent-spanning performance, Bridge has continued to strengthen its international reach, both internally and externally. Inside, we’ve seen significant team growth, both on our engineering team and with new regional sales managers for some of our key international markets. We’ve also been promoted from within, developing the new position of ‘strategic partnerships’ to leverage the expertise and vision of one of our favourite Finns. And that sits alongside our nomination and finalist position for a recent Corporate Stars Award, which focused on one of our most integral team members as an example of the way we promote internal growth and expand our employee’s professional development beyond singular, narrowly defined job roles.
Our annual Bridge awards continue to recognise the vital role that our international business partners play: this year saw Sunteq take home Innovator of the Year, and 2110 Solutions collect our Business Partner of the Year award. Teleste Poland, SHM Broadcast, Danmon Group Norway, Nordic Software Developers and Techex were also merited with key awards.
Externally, we continue to see our products installed in some of the largest broadcast operations in the world – from household name streaming providers to the world’s most important international sporting events. But we continue to work to support broadcasters of all sizes and all stages of market development. For instance, we supported our business partner Vietcoms as they facilitated a major IP and RF distribution upgrade for Vietnamese broadcaster THVL. Adopting our ‘build it in don’t bolt it on’ philosophy, it represents an important example of Bridge’s ‘monitoring-first’ philosophy, showcasing how built-in visibility makes for more reliable, future-proof systems, regardless of the underlying infrastructure being used.
Looking Forward: Maturing with Purpose
As IP continues to mature, Bridge’s position feels more relevant than ever. We focus on signal not noise – both in our probes and in the market, building systems that scale, that interoperate, and that give real insight. Our Web UI refresh, AV sync innovations, and OTT testing application are part of a broader philosophy: build from engineering truth, not hype.
We also remain deeply invested in open ecosystems. Bridge’s success in 2025 was not just technical, it was social. Whether through local partners or global collaborations, our growth is powered by trust and shared goals. And as the lines blur between traditional broadcast, media, and IT, we believe true innovation will come from working together, not going it alone.
All of which means we’re looking forward towards 2026: a year that will see more connection, more clarity, and more tools that bring the future of media into focus – reliably, intelligently, and with purpose.
Article covered by InBroadcast December 2025
