At IBC 2025 the Bridge booth was vibrant!
What was once a simple meeting point has now evolved into a technology hub: a lively gathering place where engineers, partners, and broadcasters connected over ideas, live demos, and the occasional celebratory toast. Bridge products have long been recognised as foundational to the broadcast industry, but this year their presence underscored how deeply their technology connects people and workflows alike.
Beyond Time and Space
For most exhibitors, IBC is one of the few annual opportunities to demonstrate their technology in person. Bridge, however, lives by a different principle: their probes, especially the VB440, can be demoed anywhere, anytime. (Indeed, Chairman Simen K. Frostad has been known to showcase one from his phone mid-dinner!) That’s the power of IP. It untethers monitoring from physical location allowing real-time visibility across any part of the chain, no matter where users are.
Bridge used this occasion to showcase their latest enhancements in the physical dimension of production, rethinking display and control through elegant, tangible design.
Their ‘single pane of glass’ replaces traditional monitoring walls with a fully dynamic Canvas interface, reducing complexity, weight, and energy consumption. Meanwhile, their new volume control button, a finely engineered piece of hardware, redefines how users interact with sound in a responsive, interconnected, and tactilely satisfying way.
The Beating Heart: the VB440
At the centre of it all stands the VB440, the engine behind these innovations.
Tailored for ST 2110 feed monitoring, it provides deep insight into video, audio, network, and metadata: all within a single HTML5 appliance.
By uniting analysis, visualisation, and diagnostics, the VB440 allows teams to collaborate seamlessly and intelligently, whether in the same room or from different locations.
Stream-First Thinking
Bridge also introduced a redesigned web UI for their distribution probes: a transformation in both form and mindset.
They have rebuilt the UI from the ground-up, with what they are calling an ‘operator’ focus. There are still vast drill-down menus for power users underneath. But on top, Bridge has changed the focus from function-first to stream-first. Rather than seeking a function you now find the stream you want to review and access the potential functions from that. It’s a much more streamlined way of thinking.
Recognition and Inspiration
At Xpresso Communications, we never quite get accustomed to seeing our clients win awards: each one feels as rewarding as the first.
We warmly congratulate Bridge Technologies for receiving the TVTech Best of Show Award for their VB440 Container: a recognition of their unwavering commitment to innovative technology.
This containerised approach will help broadcasters and production teams achieve new levels of scalability and flexibility in live workflows, optimising capacity without heavy infrastructure demands.
We were delighted to be part of their hub at IBC – an environment where ideas flowed freely, where technology met creativity, and where cultural perspectives and engineering excellence intertwined.
For us, it truly felt like being in the right space and place; a reflection of everything we believe technology communication should be: connected, human, and inspiring.
