How to communicate before, during and after tradeshows
At IBC (and other tradeshows), every company wishes to attract potential buyers, system integrators, existing customers, journalists, and analysts.
But here’s the real question: did you align your sales goals with your marketing communications? Do visitors, partners, clients, and press know about your latest features and more importantly, the benefits they bring to users?
At Xpresso Communications, we specialise in making your innovation resonate across multiple audiences. From sparking curiosity before the show, to driving conversations during it, to keeping engagement alive long after, we ensure your message is heard, seen, and remembered.
Because marketing communication is a continuum: it’s not confined to four days in Amsterdam. It’s the momentum you build before, during, and after that creates lasting impact.
In the end, it’s always about finding the right balance in communications. We can suggest a harmonic strategy that attracts audiences without pushing them away.
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