4 tech trends that are transforming Public Relations

Technology has become integral to public relations. Over 85 percent of PR professionals expect their focus on technology will increase significantly over the next five years, according to a research study conducted by Mynewsdesk and Berghs School of Communication. Some 2,500 PR professionals and communicators across eight markets were surveyed, and the response was crystal clear:…

Why Social Media Matters

While designated positions such as “Community Manager” or “Social Media Coordinator” do exist and have become important roles in many companies, it can sometimes seem like all of today’s professionals are expected to be social media experts, able to take over management of a company’s social media profile at any time if needed. For those…