Thanks for being a present to us
Happy Season's Greetings When friends become presents, it's like receiving the most precious gift imaginable. They bring warmth, joy, and a unique kind of connection that goes beyond material offerings. The best part about friends as presents is that they don't come with
Is Generative AI part of your Communication Strategies?
Leveraging its strengths whilst avoiding its pitfalls The need to go beyond general When you think about human/computer collaborations, what springs to mind? A positive – if cheesy - Michael and K.I.T.T in Knight Rider? A more ominous Bowman and HAL from
Creativity Is A Beacon That Drives Us All Forward
Creativity Is A Beacon That Drives Us All Forward As we look back across the year that has just passed, one thing that strikes is the way that creativity has shone throughout, and continues to be a beacon that drives us
Are you Making a Changeover to External Communications?
Outsourcing your PR & Marketing Communications Imagine the following client call: Client: “Hi there, I was wondering if you could help me, there seems to be a bit of a problem with my order?” Customer Service: “Certainly sir, what’s the problem?” Client: “Well, see,
Serendipity at Trade Shows
How much room is there for luck on the path to success? We all know the major accomplishment stories of the tech world, and the adjectives that tend to be associated with them; focus, drive, vision, planning, strategy, control. The successful
The technology market is the market most ripe for ‘Marketing Revolution’
It takes time to gain visibility and trust. It takes time to build reputation. Earlier this year, marketing guru Mark Schaefer published his latest book: ‘Marketing Rebellion': The most human company wins’. The premise was simple – the market is now
What role might AI play in PR in the future?
Can computers really be creative? Xpresso is back from IBC and after a period of post-show recovery (much needed) we’re fired up about the fantastic technologies that were presented over the course of the five days. In between a hectic schedule