Brand Differentiation vs Product Differentiation
Communicate who you are first, and the rest will follow There are 171,146 words in the English language. Why aren’t we using them? In this month’s blog we tackle the issue of how to communicate what you offer in an industry when
ANGACOM Where Technology Inspires Our Content
When B2B brands, especially in individual technology markets, do have the capacity for relationship building, encounters with each other tend to be meaningful and in-depth. We focus on building relationships both with and for our clients. We look forward to meeting innovative companies
Centenary Celebration of Broadcast Technology at NAB2023
Meet Technology Content Marketing Experts at the NABShow We love technology, write about technology and enjoy any time we can meet industry peers at events where all novelties are unveiled. The centenary celebration of NAB Show 2023 will provide a great opportunity
ChatGPT vs Human:Quantitative vs Qualitative Writing
Is your brand voice unique? Part 2/2 An identifiable and unique brand voice is crucial In marketing and business The first part of this blog ended with an important statement: in marketing and business, brand voice is crucial. A voice that needs to
Top Five Successful Marketing Companies to Watch in 2023
A World-class Agency Specializing in broadcast and Technology-driven Markets CIOTIMES interviewed Fiorenza Mella As a specialist in B2B communications marketing for technology-centred markets, Fiorenza Mella, Founder, and CEO, of Xpresso Communications, aims at creating intelligible communications by making detail-heavy products accessible to
First Chapter of our 2023 Content Marketing Creation
Our first chapter of the 2023 'book'! Our content creation will be inspired by existing clients, new customers, friends and our polymath mindset. Happy New Year! https://www.youtube.com/watch?v=vgTVYvRO-Fo
Xpresso Communications Awarded Most Trusted International Tech Digital Media Agency
Content creation that develops brand loyalty Leiden, The Netherlands _ 8 December, 2022 Xpresso Communications – an international Content Marketing firm operating out of Leiden (NL) – is proud to announce that it has been awarded the title of ‘Most Trusted International
How much time can you gain with the RuntimeExtender?
ASTERA LED Technologies IN THE NEWS! How much time can you gain with the RuntimeExtender? “Let every man be master of his time” – Shakespeare On set, there’s nothing more valuable than time. But there never seems to be enough of it. With
How to Treat Hiccups in IP-based Broadcast
How to Treat Hiccups in IP-based Broadcast Blog What’s a hiccup? We’ve all had them. Amusing at first, they quickly move to a significant source of frustration: not only for the hiccuper, but for those around them. Whilst the classic ‘hick’ sound seems
Communication is more than mere marketing
Content Creation: a new frontier ‘Content Creator’ doesn’t have to be a dirty word The way we consume content, the type of content we consume, and the people who are responsible for creating that content have undergone a revolution in