How to position your company in the new year
Is your technology unique? Are you looking to develop a unique business proposition? Are you looking to position yourself as a ground-breaking solution? Companies in tech industries as well as in any B2B industry, need to lead with personality before product. In marketing and
Thanks for being a present to us
Happy Season's Greetings When friends become presents, it's like receiving the most precious gift imaginable. They bring warmth, joy, and a unique kind of connection that goes beyond material offerings. The best part about friends as presents is that they don't come with
Looking for content that ages like wine rather than milk?
Like a good bottle of wine, well-written content has body From wine to words With Xpresso being the brainchild of a passionate Italian, good food and good wine are never far from our minds. Attending a recent talk on the issue of
Case Studies_Content Marketing Strategies
How does Xpresso Communications help its clients expand their businesses worldwide through tailored, original content creation and marketing strategies? It all starts with a winning communications strategy! https://www.youtube.com/watch?v=rI2PoGJKGVA 🚀 We've collaborated with top tech-focused companies to revolutionize their presence in the trade press
The Hybrid Heaven in Broadcast
Best of both worlds, or an unfulfilling compromise? We’re most used to seeing the term ‘hybrid’ in the automotive industry, and to say it’s a contentious term would be an understatement. Whilst some see it as harnessing the advantages of two
How to Leverage Technology Benefits
On Sencore’s ‘Afiniti’ for the Caveman’s dilemma Back in the days of the cavemen the wheel was invented, and there was much rejoicing. People started to stick wheels on everything. You couldn’t go to the annual IBC tradeshow (International Brave Cavemen
How Bridge Technologies became a leading company in broadcast monitoring
Case Study: Bridge Technologies Who: Bridge Technologies – a leading provider of monitoring solutions in the broadcast market – were IP evangelists as far back as 2004, when they started their business with just four partners in a small office in Norway.
Online Marketing Campaigns to promote industry events
Case Study: SATNews Who: SatNews are not only the leading provider of industry news in the field of satellite; both commercial and military, but are also the coordinators of some of the industry’s largest symposiums and tradeshows. What: With a very short lead time,
How WebClip2Go crewless production system went international
Case Study: WebClip2Go Who: WebClip2Go was originally a small, start-up offshoot of Burst Video, a Pro-AV and broadcast solutions provider in the Netherlands. Over the course of four years, their innovative and highly unique crewless production system has grown across the education,
Why Cloud-based broadcast is the future
And why it isn’t. Blog When blue sky thinking gets cloudy We have talked before in a previous blog about the endless acronyms that appear in technology markets. One you might not have heard much about is IPoAC . Developed in 1990 by D. Waitzman,