Do B2B Technology Companies Need Brand Love?

Do B2B Technology Companies Need Brand Love? Should they want it, and how can they get it? Within marketing, the holy grail of practice has always been the ability to secure ‘love’ for a brand. Of course, the idea of love is defined differently, but the essential premise is a kind of enduring loyalty that…

Technological-open-mindset

Technical Knowledge or Technological Mindset?

Technical knowledge or Technological Mindset? The Beating Pulse of Technology in Communications   Blog by Jess McMurray and Fiorenza Mella What matters more in technological fields: technical knowledge or a technological mindset? At Xpresso Communications, we position ourselves as integrated PR and Marketing communications experts who work ‘in the field of technology’. But what does…