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Xpresso Communications Celebrates 10 Years in Marketing Communications for Innovators

Celebrating our Tenth Birthday in Marketing Communications for Innovators We look back at what’s changed within the broadcast industry. And what hasn’t changed about the way Xpresso does business.   When mindsets evolve, so does technology That technology in the broadcast industry has evolved over the last decade is readily apparent. What’s sometimes less apparent…

Factors affecting the Communications Strategies of firms offering Edge-based solutions

Factors affecting the Communications Strategies of firms offering Edge-based solutions   An Xpresso Communications Technology Deep-Dive Working within the field of technology broadly, one of the greatest challenges that faces us at Xpresso Communications is staying abreast of emerging market trends across a range of sub-sectors. It requires not just an understanding of the technologies…

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VSNCrea and the rule of three

VSNCrea and the rule of three Blog Three industries, three geographies, three happy customers: in this month’s blog we explore the benefits that VSNCrea can bring.  Who can benefit from VSNCrea – with its VSNExplorer MAM integration, HTML5 access and new SaaS (Software as a Service) subscription model? The simple answer is: just about everybody.…

Do B2B Technology Companies Need Brand Love?

Do B2B Technology Companies Need Brand Love? Should they want it, and how can they get it? Within marketing, the holy grail of practice has always been the ability to secure ‘love’ for a brand. Of course, the idea of love is defined differently, but the essential premise is a kind of enduring loyalty that…

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Technical Knowledge or Technological Mindset?

Technical knowledge or Technological Mindset? The Beating Pulse of Technology in Communications   Blog by Jess McMurray and Fiorenza Mella What matters more in technological fields: technical knowledge or a technological mindset? At Xpresso Communications, we position ourselves as integrated PR and Marketing communications experts who work ‘in the field of technology’. But what does…