Technical writing, content marketing, content for social media and digital strategies.

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How sports broadcast put emotions on edge

How sports broadcast put emotions on edge Why sports broadcast is about emotion, not bandwidth Sport inspires incredibly strong emotion in its supporters; pride, a sense of belonging, hope, excitement – but also despair, frustration and anger. Fans want to live in the moment with these emotions, feeling them as they occur, along with the thirty million people…

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Xpresso Communications Celebrates 10 Years in Marketing Communications for Innovators

Celebrating our Tenth Birthday in Marketing Communications for Innovators We look back at what’s changed within the broadcast industry. And what hasn’t changed about the way Xpresso does business.   When mindsets evolve, so does technology That technology in the broadcast industry has evolved over the last decade is readily apparent. What’s sometimes less apparent…

Factors affecting the Communications Strategies of firms offering Edge-based solutions

Factors affecting the Communications Strategies of firms offering Edge-based solutions   An Xpresso Communications Technology Deep-Dive Working within the field of technology broadly, one of the greatest challenges that faces us at Xpresso Communications is staying abreast of emerging market trends across a range of sub-sectors. It requires not just an understanding of the technologies…

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Breaking new ground with DVB-I

Breaking new ground with DVB-I In this month’s blog, we examine MainStreaming’s involvement in an impressive new initiative based around the DVB-I standard, which will blur the lines between broadcast and broadband in order to deliver yet higher quality offerings to audiences.   The curse of choice Today, there is an almost limitless range of…

Securing the future by preserving history

Securing the future by preserving history Case Study about Sharjah Broadcasting Authority When Sharjah Broadcasting Authority (SBA) realized the importance of preserving their broadcasting history for the future, they contacted digitisation and archiving specialists NOA to discover how they could make a dauntingly complex task more manageable. In this article, which summarizes some of the…

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VSNCrea and the rule of three

VSNCrea and the rule of three Blog Three industries, three geographies, three happy customers: in this month’s blog we explore the benefits that VSNCrea can bring.  Who can benefit from VSNCrea – with its VSNExplorer MAM integration, HTML5 access and new SaaS (Software as a Service) subscription model? The simple answer is: just about everybody.…