Looking for content that ages like wine rather than milk?
Like a good bottle of wine, well-written content has body From wine to words With Xpresso being the brainchild of a passionate Italian, good food and good wine are never far from our minds. Attending a recent talk on the issue of
Why long-form content plays a key role in evergreen B2B Marketing Communications
Why long-form content plays a key role in evergreen B2B Marketing Communications Written word vs video? All hail the King Perhaps one of the greatest truisms banded around in the field of marketing and communications is the idea that ‘content is King’. But
How We Craft Quantum Content
The concept of Enteglement in Communications A connected future Do you believe in fate? And do you believe our fates are entwined with the fates of others? Whether you’re a believer in determinism or believe that our destiny is freely shaped within each
Communications Activities are the Fingers you Need to Keep Things Working
Communications Activities are the Fingers you Need to Keep Things Working This article is definitely not using ‘coronavirus’ as clickbait for your attention… In this month’s Xpresso blog, we discuss the communications aspects that are associated with the COVID-19 outbreak, and
How Blogs Express Brand More Effectively Than Editorial Content
How Blogs Express Brand More Effectively Than Editorial Content This month, we’re keeping it really straightforward. We’re breaking down the idea of a blog, the benefits it can bring, and how to integrate blogs into your communications strategy. What is a
Technical Knowledge or Technological Mindset?
The Beating Pulse of Technology in Communications Blog by Jess McMurray and Fiorenza Mella What matters more in technological fields: technical knowledge or a technological mindset? At Xpresso Communications, we position ourselves as integrated PR and Marketing communications experts who work ‘in the
Xpresso Communications Awarded Best International Full-Service Marketing Communications Company
Fusion of the human and technology side constitutes key point of differentiation Press Release Leiden, The Netherlands _ 2nd September 2019 Xpresso Communications – an international communications and PR company headquartered in Leiden, the Netherlands – is proud to announce that it has
How Remote Working Maintains a Far More Global Reach
Digital Nomads in PR & Content Marketing by Jess McMurray I think it’s fair to say that most of us in the technology industry genuinely enjoy our jobs. The fast pace of technological change, the dynamism of industry players, the creativity and