Why IP and Sports are a match, game, event made in heaven
Last week, Bridge Technologies completed its membership application to join SVG (the Sports Video Group) to increase their visibility in the sports sector, and tap into a community of sports broadcast-related expertise. But why does this matter for you as Business Partners?
Why IP and Sports are a match made in heaven
IP broadcast has revolutionised the world of sports production. The ability to work in remote locations, in real-time, and with audio-visual quality of the highest quality means that sports fans can access content from anywhere in the world. IP has also facilitated the development of increasingly sophisticated equipment – from cameras to consoles and everything in-between – that allow audiences to experience ever-more immersive, engaging and exciting sports productions.
Of course, as Bridge Business Partners, you know that right at the heart of this rapid IP development sits Bridge Technologies’ own innovations. Not only do products such as the VB330 make sure that distribution is seamless across the globe, but the VB440 has completely revolutionised the ‘what’ and ‘how’ of live, remote and distributed production – giving sports broadcasters the opportunity to create seamless, sophisticated productions of unparalleled quality, using a workflow that is significantly less resource intensive, and entirely more flexible and adaptable to both operational context and the preferences of individual users.
And of course, as Bridge Business partners, you’ll also have been keeping up with the specific sports productions that have benefited from these technologies. Some of those we’ve been able to make a song and dance about in the press, and some we’ve had to keep closer to our chest – but through both the Bridge Event and Bridge Awards you’ll certainly know all about them (did somebody mutter something about the 2022 World Cup or upcoming Paris Olympics?).
Getting the word out through SVG
But we don’t just want you as Business Partners to know of our great success, we want the world to know. Because publicity for the revolutionary things we do doesn’t just help us at Bridge, it helps you as our business partners to communicate with authority the prestige, innovation and quality that comes with Bridge products.
For that reason, we’re proud to announce our newly confirmed membership of SVG. Formed in 2006, SVG has a reach that includes leagues, owners, teams, players, broadcasters, webcasters, and consumer technology providers, and provides a space within which they can learn from each other and share experiences, with the aim of collectively advancing sports production and distribution, and ultimately delivering an unmatched consumer sports experience.
Membership will mean we have access to educational events and networking, as well as a much higher degree of visibility in their online news and daily newsletter.
Simen K. Frostad stated: “We, at Bridge Technologies, are thrilled to join Sports Video Group, an organisation that has grown into a collaborative community of manufacturers, users, engineers and creatives all of them involved in multiple aspects of sports production. With regards to our involvement in this specific segment, our VB440 has been deployed in busy IP and SDI-encapsulated production environments during major sports events, delivering ultra-low latency analytics of compressed and uncompressed data to facilitate not just technological engineering oversight, but – through intuitive visualisation – the production activities of visual creatives and audio engineers”. He concluded: “We look forward to attend the coming summits and connect with like-minded individuals”.
So if you’re implementing – or proposing implementation of – Bridge Technologies’ solutions into a sports-specific installation, why not liaise directly with us to see if we can develop a case-study for SVG; increasing our collective visibility and making sure that people know what we’re capable of; us as IP-innovators, and you as providers of exceptional technology and the highest levels of customer service.
And of course, even more importantly, our membership of SVG means you now have a genuine excuse to read sports news at work and have it count as ‘professional development’… You’re welcome!