Sencore to Showcase Comprehensive Solutions at NAB2024
breadth of product range and depth of broadcast knowledge
Sencore, a leading innovator in cutting-edge video delivery, will be using their attendance at NAB 2024 (booth W2401) to showcase their range of video delivery solutions, including content management and distribution, monitoring and analysis, and contribution encoding, as well as the latest in ATSC 3.0 technology.
Key to Sencore’s position in the market is not only their comprehensive range of solutions spanning all aspects of video management and delivery, but also the expertise needed to advise customers on infrastructure design, installation and workflow efficiency and effectiveness. This expertise extends to all possible modes of distribution – including IP, satellite, digital terrestrial and OTT, with a variety of products orientated around the effective conversion of one content type to another. As such, they are particularly well placed to advise clients who maintain complex, multi-method broadcast operations, as well as those who are looking to transition from legacy systems to an upgraded IP-based network. NAB will provide the perfect opportunity for industry professionals seeking guidance on these choices to talk in more depth with the Sencore team.
On the IP front particularly, Sencore specialise in solutions designed to coordinate and manage internet protocols for the optimized distribution of video, including the reception, conversion and transmission of RIST, SRT, Zixi, HLS and MPEG over IP. Their tools provide users with highly accessible and intuitive insight into network performance; collecting, converting, aggregating, distributing and perhaps most importantly optimizing data transport.
On the terrestrial front, one of Sencore’s big focus at NAB2024 will be their range of ATSC 3.0 ready products. ATSC 3.0 has the ability to bring all the advantages of IP to an entirely wireless environment – improving broadcast quality, increasing functionality, augmenting reliability and security, extending reach, and facilitating a broad range of opportunities – for broadcasters, for advertisers, and for audiences. Despite a slightly slow uptake in the industry due to regulatory barriers, Sencore have been backing the standard for some years and developing an extensive product range to support it. Now that it is beginning to see more attention in the market, Sencore are well placed to assist clients on its deployment.
Finally, with Sencore’s acquisition of Adtec’s Afiniti platform at the end of last year, Sencore are keen to use NAB to highlight their commitment to the continued support to this high-quality, low latency encode and decode platform. Supporting up to 4K UHD resolutions at 4:2:2 10-bit, with full compatibility for HEVC, H.264, and MPEG2 video codecs, Afiniti maintains a modular design which enables seamless customization, and offers options for contribution-level encoding and decoding of ASI, IP, and SRT I/O, as well as multiplexing capabilities – all in one platform.