How fast is FAST?

 

 

 

 

 

 

Is FAST.. fast?

No speed involved here… FAST is an acronym and stands for Free Ad-Supported Streaming Television. In essence it’s a new approach which is similar to the traditional linear model for TV channels, but content is delivered with no geographical restrictions through the internet, allowing viewers to access content from anywhere at no direct cost. Some examples are Pluto TV, Peacock, The Roku Channel, IMDb TV, and Samsung TV+.

What’s the business model?

Unlike the traditional subscription model, FAST channels offer no-cost streaming for viewers by programmatically inserting ads into a would-be ad break. The business model is therefore based on content monetisation.

Why was it important to shed light on this new approach to content delivery?

First of all, we love clarity.

Secondly, our increased involvement in playout projects, inspired this post.

Our technology solutions are designed to support various playout approaches, from FAST to subscription-based channels, as well as flexible monetisation strategies.

If you’re interested in gaining a deeper understanding in any of the above or need support with your playout strategy, feel free to connect. You deserve the clarity you need!