Authenticity in marketing and its core importance to effective communication The fake world of authenticity The term ‘authentic’ is…
WE CONCEIVE AND DELIVER CONTENT THAT WILL HELP YOU GET NEW CUSTOMERS AND NURTURES EXISTING ONES
- We are content specialists who work with leading companies in the media and technology industries, using digital marketing and other communications tools to help them achieve business success and international growth.
- We help you get to where you want to be by assessing your needs and desires; creating strategic communications plans, coaching and supporting your marketing team, writing content, and providing advanced multichannel content distribution, digital content management, events support, press coverage and social media strategies.
- We are a content-centric operation from conception through creation to distribution.
- We are proficient at defining the right content – and extracting the maximum value from it, so that it works harder for you. Our advanced distribution strategy brings that content, in all its forms, to the attention of the people you want to communicate with and influence.
When trying to find a solution to a problem, prospective customers almost always undertake some form of initial research before deciding which company to contact. The ease of access, availability and usefulness of online content will often be the deciding factor in whether a potential client will approach you. With Xpresso, everything starts by assessing your communication needs. We talk with the management, with your team and we get straight to identifying the right message. Then, we jump into action.
Once we’ve mapped the status of your brand in the marketplace, and what you have achieved with your marketing communications efforts, we will then start working with you to develop a well-thought-out content strategy. This strategy will complement your sales and business development efforts in helping you attain your business objectives. The tactics and channels we deploy will vary as they are dependent on what you’re looking to achieve.
Our experience, insights and effort will build your
brand identity, increase awareness, create credibility – and help you generate sales leads.