The technology market is the market most ripe for ‘Marketing Revolution’ Earlier this year, marketing guru Mark Schaefer published his latest book: ‘Marketing Rebellion: The most human company wins’. The premise was simple – the market is now more savvy and skeptical than ever, and if you don’t maintain a genuine human connection with…
Xpresso Communications Sit-Down: RCH Group President Stefano de Pra on Preliminaries to Innovation We met Stefano de Pra at EuroCIS 2019: he shared his impressions about the show and the fundamentals of innovation. EuroCIS 2019: highlighting a positive trend I must say I’m really impressed – I did not expect so many people visiting us.…
The Human Connection at ISE 2019 Two of the Xpresso Communications team visited ISE to meet with industry colleagues old and new. Here’s what they got up to. Il fattore umano: non lasciamolo implicito. Visiter un salon: le business et la valeur humaine Beurzen, zaken doen: wat zouden wij niet moeten vergeten? La conexión humana: un…
