NAB may change, but I’m still here. NAB rolls around yet again, and this year it seems I’ve heard the same question more than ever: ‘So, how many NABs have you been to now?’ Honestly, I’m not sure of the answer, but I shudder to think. It’s more than I’d care to admit – but…
The technology market is the market most ripe for ‘Marketing Revolution’ Earlier this year, marketing guru Mark Schaefer published his latest book: ‘Marketing Rebellion: The most human company wins’. The premise was simple – the market is now more savvy and skeptical than ever, and if you don’t maintain a genuine human connection with…
Xpresso Communications Sit-Down: RCH Group President Stefano de Pra on Preliminaries to Innovation We met Stefano de Pra at EuroCIS 2019: he shared his impressions about the show and the fundamentals of innovation. EuroCIS 2019: highlighting a positive trend I must say I’m really impressed – I did not expect so many people visiting us.…
The Human Connection at ISE 2019 Two of the Xpresso Communications team visited ISE to meet with industry colleagues old and new. Here’s what they got up to. Il fattore umano: non lasciamolo implicito. Visiter un salon: le business et la valeur humaine Beurzen, zaken doen: wat zouden wij niet moeten vergeten? La conexión humana: un…
Striking the Right Note Professionals in the “sound” industries should work hard on developing their audio cognition to drive excellence in the field of sound experience. You can’t teach an old dog new tricks, right? Well… perhaps not. But it depends to a large part on both the dog and the trick. In the audio…
Women in audio: A Growing Trend One of the questions I have often been asked throughout my career is how I overcome the challenge of working in what, to this day, remains a somewhat male-dominated industry. Indeed, technology sectors in general, not just the audio visual industries, suffer from a lack of women. And I…