Why ‘open-minded’ isn’t just another business buzz word Have you ever heard the saying (generally attributed to Einstein): “Make sure your mind isn’t so open that your brain falls out?” On the other end of the spectrum, you’ve got Frank Zappa, who told us that “the mind is like a parachute, it doesn’t work unless…
Authenticity in marketing and its core importance to effective communication The fake world of authenticity The term ‘authentic’ is a term that is bandied about in marketing all the time, particularly in B2C markets, though increasingly in B2B markets too. We talk about an ‘authentic’ travel experience, or ‘authentic’ food. In psychology and self-help too,…
The Improved Contactless In-store Experience When everybody is in a bind together, talking about ‘opportunities’ can sometimes give the impression of being a show-off, of being detached from reality, of being out-of-touch and lacking human empathy. But the truth is, it’s at times like this when we all take the most pleasure in stories…
How to keep the Monkey Brain at bay in business Stop Monkeying around, there’s work to be done BLOG Monkey business Monkeys get a hard time of it in psychological literature. ‘Monkey brain’ is used to refer to a great number of our most base, most simplistic models of thought. Anybody who employs the phrase…
Xpresso Communications Awarded Best International Content Creation Specialists Content strategies avoiding entropy in communications Leiden, The Netherlands _ 16 October 2020 Xpresso Communications – an international marketing communications and PR company headquartered in Leiden, The Netherlands – is proud to announce that it has been awarded the title of ‘Best International Content…
PR & Marketing Communication are the Linchpin to Growth Celebrating eight years of communications strategies creating attention Blog Happy Birthday to us, Happy Birthday to us, Happy Birthday Dear Xpresso, Happy Birthday to us! This month, Xpresso has turned eight! Will you celebrate with us? Of course, our founder and leader CEO has faaaar more…
Communications Activities are the Fingers you Need to Keep Things Working This article is definitely not using ‘coronavirus’ as clickbait for your attention… In this month’s Xpresso blog, we discuss the communications aspects that are associated with the COVID-19 outbreak, and how there may be non-exploitative benefits to be gained from a time of crisis…
How Blogs Express Brand More Effectively Than Editorial Content This month, we’re keeping it really straightforward. We’re breaking down the idea of a blog, the benefits it can bring, and how to integrate blogs into your communications strategy. What is a blog? People generally seem to be familiar with the word that comes from…