Why ‘open-minded’ isn’t just another business buzz word
Why ‘open-minded’ isn’t just another business buzz word Have you ever heard the saying (generally attributed to Einstein): “Make sure your mind isn’t so open that your brain falls out?” On the other end of the spectrum, you’ve got Frank
The importance of authenticity in marketing
and its core importance to effective communication The fake world of authenticity The term ‘authentic’ is a term that is bandied about in marketing all the time, particularly in B2C markets, though increasingly in B2B markets too. We talk about an
How to keep the Monkey Brain at bay in business
How to keep the Monkey Brain at bay in business Stop Monkeying around, there’s work to be done BLOG Monkey business Monkeys get a hard time of it in psychological literature. ‘Monkey brain’ is used to refer to a great number of our most
Xpresso Communications Awarded Best International Content Creation Specialists
Content strategies avoiding entropy in communications Press Release Leiden, The Netherlands _ 16 October 2020 Xpresso Communications – an international marketing communications and PR company headquartered in Leiden, The Netherlands – is proud to announce that it has been awarded the title of
Integrated Marketing Communications are the Linchpin to Business Growth
Xpresso Communications celebrate eight years of strategies creating attention Blog Happy Birthday to us, Happy Birthday to us, Happy Birthday Dear Xpresso, Happy Birthday to us! This month, Xpresso has turned eight! Will you celebrate with us? Of course, our founder and leader
Communications Activities are the Fingers you Need to Keep Things Working
Communications Activities are the Fingers you Need to Keep Things Working This article is definitely not using ‘coronavirus’ as clickbait for your attention… In this month’s Xpresso blog, we discuss the communications aspects that are associated with the COVID-19 outbreak, and
How Blogs Express Brand More Effectively Than Editorial Content
How Blogs Express Brand More Effectively Than Editorial Content This month, we’re keeping it really straightforward. We’re breaking down the idea of a blog, the benefits it can bring, and how to integrate blogs into your communications strategy. What is a