VSN-Poractive-MAM-data-management

Proactively Reactive: a new kind of innovation mindset

Proactively Reactive: a new kind of innovation mindset Blog Agent of change or adaptor to change?  Proactive or reactive? The business world tends to like rhetoric based around these binary labels. It’s the idea of leaders and laggards: market challengers innovate, market leaders perfect, market followers optimise, and market nichers refine. Everybody is given their…

Technological-open-mindset

Technical Knowledge or Technological Mindset?

Technical knowledge or Technological Mindset? The Beating Pulse of Technology in Communications   Blog by Jess McMurray and Fiorenza Mella What matters more in technological fields: technical knowledge or a technological mindset? At Xpresso Communications, we position ourselves as integrated PR and Marketing communications experts who work ‘in the field of technology’. But what does…