EU Business Interviews Fiorenza Mella About Reaching New Decision Makers
Reaching New Decision Makers Based in The Netherlands, Xpresso Communications benefits form having an experienced and knowledgeable expert leading the way. Recently, we caught up with Fiorenza Mella to find out more about the firm’s philosophy, and how the human touch
Meet PR and Marketing Nomads Across the Globe
Meet PR and Marketing Nomads Across the Globe The idea of remote working has grown in prevalence over the past decade. But working from home can mean different things – and for those who have been forced into this new way
How Blogs Express Brand More Effectively Than Editorial Content
How Blogs Express Brand More Effectively Than Editorial Content This month, we’re keeping it really straightforward. We’re breaking down the idea of a blog, the benefits it can bring, and how to integrate blogs into your communications strategy. What is a
How Remote Working Maintains a Far More Global Reach
Digital Nomads in PR & Content Marketing by Jess McMurray I think it’s fair to say that most of us in the technology industry genuinely enjoy our jobs. The fast pace of technological change, the dynamism of industry players, the creativity and
Serendipity at Trade Shows
How much room is there for luck on the path to success? We all know the major accomplishment stories of the tech world, and the adjectives that tend to be associated with them; focus, drive, vision, planning, strategy, control. The successful
How many NABs have you been to now?
NAB may change, but I’m still here! NAB rolls around yet again, and this year it seems I’ve heard the same question more than ever: ‘So, how many NABs have you been to now?’ Honestly, I’m not sure of the answer, but
The technology market is the market most ripe for ‘Marketing Revolution’
It takes time to gain visibility and trust. It takes time to build reputation. Earlier this year, marketing guru Mark Schaefer published his latest book: ‘Marketing Rebellion': The most human company wins’. The premise was simple – the market is now