B2B Marketing services, content marketing, marketing strategies
Is Video or Text Going to Work Better for Your Communications? New clients can bring a different way of seeing (… or watching). Blog Over the past year, Xpresso has welcomed a number of new clients into the fold. Unsurprisingly, given that we work predominantly in the Broadcast, media and PROAV markets, some of these…
Where today’s hurt meets tomorrow’s hope By Keith Reynold Jennings {grow} Contributing Columnist Guest post How, on earth, are we to sell anything right now … especially, if what we have to offer is generally considered to be non-essential. It seems if we tie our marketing into the coronavirus/social distancing narrative, we’ll be drowned out…
The power of language diversity in video production Blog Did you know that 20% of the world speaks English? That’s 1.5 billion people. However, of those, only 360 million are native speakers. 18 countries have English as the predominant language spoken, but – interestingly – there are a further 35 countries that cite English as…
How Blogs Express Brand More Effectively Than Editorial Content This month, we’re keeping it really straightforward. We’re breaking down the idea of a blog, the benefits it can bring, and how to integrate blogs into your communications strategy. Xpresso Blog What is a blog? People generally seem to be familiar with the word that…
WebClip2Go to Debut at the German OEB Exhibition A revolutionary type of video production for education Press Release Veenendaal, The Netherlands _ 5 November, 2019 WebClip2Go, an offshoot of Dutch-based Burst Video, will be debuting in Germany in the field of education as a completely new type of video production workflow.…
How Remote Working Maintains a Far More Global Reach Jess McMurray: a ‘digital nomad’ in PR & Content Marketing I think it’s fair to say that most of us in the technology industry genuinely enjoy our jobs. The fast pace of technological change, the dynamism of industry players, the creativity and intellect that we’re exposed…
Serendipity at NAB Show How much room is there for luck on the path to success? We all know the major accomplishment stories of the tech world, and the adjectives that tend to be associated with them; focus, drive, vision, planning, strategy, control. The successful entrepreneurs of the day plan every minute of their…
NAB may change, but I’m still here. NAB rolls around yet again, and this year it seems I’ve heard the same question more than ever: ‘So, how many NABs have you been to now?’ Honestly, I’m not sure of the answer, but I shudder to think. It’s more than I’d care to admit – but…
The technology market is the market most ripe for ‘Marketing Revolution’ Earlier this year, marketing guru Mark Schaefer published his latest book: ‘Marketing Rebellion: The most human company wins’. The premise was simple – the market is now more savvy and skeptical than ever, and if you don’t maintain a genuine human connection with…
The Human Connection at ISE 2019 Two of the Xpresso Communications team visited ISE to meet with industry colleagues old and new. Here’s what they got up to. Il fattore umano: non lasciamolo implicito. Visiter un salon: le business et la valeur humaine Beurzen, zaken doen: wat zouden wij niet moeten vergeten? La conexión humana: un…