Serendipity at NAB Show How much room is there for luck on the path to success? We all know the major accomplishment stories of the tech world, and the adjectives that tend to be associated with them; focus, drive, vision, planning, strategy, control. The successful entrepreneurs of the day plan every minute of their…
NAB may change, but I’m still here. NAB rolls around yet again, and this year it seems I’ve heard the same question more than ever: ‘So, how many NABs have you been to now?’ Honestly, I’m not sure of the answer, but I shudder to think. It’s more than I’d care to admit – but…
The technology market is the market most ripe for ‘Marketing Revolution’ Earlier this year, marketing guru Mark Schaefer published his latest book: ‘Marketing Rebellion: The most human company wins’. The premise was simple – the market is now more savvy and skeptical than ever, and if you don’t maintain a genuine human connection with…
The Human Connection at ISE 2019 Two of the Xpresso Communications team visited ISE to meet with industry colleagues old and new. Here’s what they got up to. Il fattore umano: non lasciamolo implicito. Visiter un salon: le business et la valeur humaine Beurzen, zaken doen: wat zouden wij niet moeten vergeten? La conexión humana: un…
Meet us at ISE 2019! We could offer a strong benefit to your company! Our core values have the potential to align quite closely with yours. We’d be massively interested with meeting you for coffee at ISE, so please let us know if there’s a time that it would be convenient to make an appointment.…
Xpresso Communications Chosen by Avonic to Provide Full Range of Marketing Support Services will include digital marketing, content creation and media relations Leiden, The Netherlands _ 3rd December 2018 Xpresso Communications today announced that it has been retained by professional audiovisual manufacturer Avonic to provide a full range of digital marketing,…
Causes of entropy drain in PR and Marketing By Jess McMurray and Fiorenza Mella The concept of entropy on a thermodynamic level is complex – and indeed frequently contested in relation to how it is best conceived of and conceptualised. At its most simplistic level (because let’s face it, this is a blog rather…
Evolve Or Die: Why Digital Transformation Is More Important Than Ever SHARE: Mike Bainbridge — Jun 5 Over the last few years, digital transformation has been one of the hottest topics at just about every business conference and event. It’s a subject which keeps the CEO awake at night yet is not always clearly…
“If you can see it in your mind, you will hold it in your hand.” – Bob Proctor Some of you would know that Xpresso Communications started out in a surprisingly informal way, in a café in London. At 3.00 a.m. in the morning, a friend listened to my plan to humanise Public Relations, envisioning…
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