B2B Marketing services, content marketing, marketing strategies
Xpresso Communications Awarded Most Innovative Content Creation Agency When focus on innovation inspires content strategies Press Release Leiden, The Netherlands _ 1st October, 2021 Xpresso Communications – an international Communications and PR firm operating out of Leiden (NL) – is proud to announce that it has…
Authenticity in marketing and its core importance to effective communication The fake world of authenticity The term ‘authentic’ is a term that is bandied about in marketing all the time, particularly in B2C markets, though increasingly in B2B markets too. We talk about an ‘authentic’ travel experience, or ‘authentic’ food. In psychology and self-help too,…
The balancing act of communications on Clubhouse Join the Club and listen If you have your ear to the ground, there’s a good chance you’ve heard of the new social media contender: Clubhouse. Borrowing from all of the big players and adding something new, Clubhouse is an invitation-only, audio-based social media platform that is…
EU Business Magazine Interviews Fiorenza Mella Reaching New Decision Makers Based in The Netherlands, Xpresso Communications benefits form having an experienced and knowledgeable expert leading the way. Recently, we caught up with Fiorenza Mella to find out more about the firm’s philosophy, and how the human touch can make all the difference. …
Happy Season’s Greetings with HOPE May your path towards 2021 bring you balance and patience when you feel isolated. May your acceptance and hope guide you in misty days. “HOPE” is the thing with feathers That perches in the soul And sings the tune without the words And never stops at all.. Emily Dickinson …
How WebClip2Go makes integrating video into the online retail Child’s Play Using video retail provides a Dutch toy store with a nine-fold reduction in returns and associated costs CASE STUDY TIM’S SPEELGOED BOERDERIJ (Tim’s Toy Farm) is a specialist toy store showroom that has sought to expand its reach across the Benelux region using online retail. But…
Meet PR and Marketing Nomads Across the Globe The idea of remote working has grown in prevalence over the past decade. But working from home can mean different things – and for those who have been forced into this new way of operating over the past couple of months, it isn’t always a positive…
Is Video or Text Going to Work Better for Your Communications? New clients can bring a different way of seeing (… or watching). Blog Over the past year, Xpresso has welcomed a number of new clients into the fold. Unsurprisingly, given that we work predominantly in the Broadcast, media and PROAV markets, some of these…
The power of language diversity in video production Blog Did you know that 20% of the world speaks English? That’s 1.5 billion people. However, of those, only 360 million are native speakers. 18 countries have English as the predominant language spoken, but – interestingly – there are a further 35 countries that cite English as…
How Blogs Express Brand More Effectively Than Editorial Content This month, we’re keeping it really straightforward. We’re breaking down the idea of a blog, the benefits it can bring, and how to integrate blogs into your communications strategy. What is a blog? People generally seem to be familiar with the word that comes from…