B2B Marketing services, content marketing, marketing strategies
Why long-form content plays a key role in evergreen B2B Marketing Communications Written word vs video? All hail the King Perhaps one of the greatest truisms banded around in the field of marketing and communications is the idea that ‘content is King’. But all-too-often, the issue can become clouded by a debate over format…
Xpresso Communications Awarded Content Creation Agency of the Year for its multidimensional approach to complex and innovative concepts Leiden, The Netherlands _ 24 February, 2022 Xpresso Communications – an international Communications and PR firm operating out of Leiden (The Netherlands) – today celebrates receiving its latest industry accolade, in…
Creativity Is A Beacon That Drives Us All Forward As we look back across the year that has just passed, one thing that strikes is the way that creativity has shone throughout, and continues to be a beacon that drives us all forward. It’s nothing new to find that challenging times often sit at…
WebClip2Go Announces Live Switching Expansion System can be used to create live panel shows, interviews and webinars Press Release Veenendaal, The Netherlands _ 22 November 2021 WebClip2Go today announces the addition of a Live Switching capability to its innovative video production system, thus increasing the range of applications that…
Xpresso Communications Awarded Most Innovative Content Creation Agency When focus on innovation inspires content strategies Press Release Leiden, The Netherlands _ 1st October, 2021 Xpresso Communications – an international Communications and PR firm operating out of Leiden (NL) – is proud to announce that it has…
Authenticity in marketing and its core importance to effective communication The fake world of authenticity The term ‘authentic’ is a term that is bandied about in marketing all the time, particularly in B2C markets, though increasingly in B2B markets too. We talk about an ‘authentic’ travel experience, or ‘authentic’ food. In psychology and self-help too,…
The balancing act of communications on Clubhouse Join the Club and listen If you have your ear to the ground, there’s a good chance you’ve heard of the new social media contender: Clubhouse. Borrowing from all of the big players and adding something new, Clubhouse is an invitation-only, audio-based social media platform that is…
EU Business Magazine Interviews Fiorenza Mella Reaching New Decision Makers Based in The Netherlands, Xpresso Communications benefits form having an experienced and knowledgeable expert leading the way. Recently, we caught up with Fiorenza Mella to find out more about the firm’s philosophy, and how the human touch can make all the difference. …
Happy Season’s Greetings with HOPE May your path towards 2021 bring you balance and patience when you feel isolated. May your acceptance and hope guide you in misty days. “HOPE” is the thing with feathers That perches in the soul And sings the tune without the words And never stops at all.. Emily Dickinson …
How WebClip2Go makes integrating video into the online retail Child’s Play Using video retail provides a Dutch toy store with a nine-fold reduction in returns and associated costs CASE STUDY TIM’S SPEELGOED BOERDERIJ (Tim’s Toy Farm) is a specialist toy store showroom that has sought to expand its reach across the Benelux region using online retail. But…