Do B2B Technology Companies Need Brand Love?
Do B2B Technology Companies Need Brand Love? Should they want it, and how can they get it? Within marketing, the holy grail of practice has always been the ability to secure ‘love’ for a brand. Of course, the idea of love is
EU Business Interviews Fiorenza Mella About Reaching New Decision Makers
Reaching New Decision Makers Based in The Netherlands, Xpresso Communications benefits form having an experienced and knowledgeable expert leading the way. Recently, we caught up with Fiorenza Mella to find out more about the firm’s philosophy, and how the human touch
Xpresso Communications Awarded Best International Content Creation Specialists
Content strategies avoiding entropy in communications Press Release Leiden, The Netherlands _ 16 October 2020 Xpresso Communications – an international marketing communications and PR company headquartered in Leiden, The Netherlands – is proud to announce that it has been awarded the title of
Integrated Marketing Communications are the Linchpin to Business Growth
Xpresso Communications celebrate eight years of strategies creating attention Blog Happy Birthday to us, Happy Birthday to us, Happy Birthday Dear Xpresso, Happy Birthday to us! This month, Xpresso has turned eight! Will you celebrate with us? Of course, our founder and leader
Communication is What Matters
Don't be silent! Keep Communicating. A short message to our community in these unprecedented times. Please avoid being silent and keep on interacting and reaching out to your community and new audiences. We are all responsible for keeping business alive and
Technical Knowledge or Technological Mindset?
The Beating Pulse of Technology in Communications Blog by Jess McMurray and Fiorenza Mella What matters more in technological fields: technical knowledge or a technological mindset? At Xpresso Communications, we position ourselves as integrated PR and Marketing communications experts who work ‘in the
Xpresso Communications Awarded Best International Full-Service Marketing Communications Company
Fusion of the human and technology side constitutes key point of differentiation Press Release Leiden, The Netherlands _ 2nd September 2019 Xpresso Communications – an international communications and PR company headquartered in Leiden, the Netherlands – is proud to announce that it has
What Marketing Strategy Are You Going to Cook up Next?
A little food for thought It’s a heavy night in the kitchen, orders are piling up faster than the dishes in the sink. ‘Chef, I need one rice. And I need some stock, some onion, a bit of garlic, a few