Brand Differentiation vs Product Differentiation
Communicate who you are first, and the rest will follow There are 171,146 words in the English language. Why aren’t we using them? In this month’s blog we tackle the issue of how to communicate what you offer in an industry when
What role might AI play in PR in the future?
Can computers really be creative? Xpresso is back from IBC and after a period of post-show recovery (much needed) we’re fired up about the fantastic technologies that were presented over the course of the five days. In between a hectic schedule