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Breaking new ground with DVB-I

Breaking new ground with DVB-I In this month’s blog, we examine MainStreaming’s involvement in an impressive new initiative based around the DVB-I standard, which will blur the lines between broadcast and broadband in order to deliver yet higher quality offerings to audiences.   The curse of choice Today, there is an almost limitless range of…

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How to market the unremarkably remarkable?

How to market the unremarkably remarkable? Benefits and complexities of adopting a ‘continuous improvement’ mindset in a market that thrives on big announcements     Evolution or revolution? Change and progress can be found in two particular forms. The first of these is revolutionary. We’ve seen a few examples of this in the world of…

Securing the future by preserving history

Securing the future by preserving history Case Study about Sharjah Broadcasting Authority When Sharjah Broadcasting Authority (SBA) realized the importance of preserving their broadcasting history for the future, they contacted digitisation and archiving specialists NOA to discover how they could make a dauntingly complex task more manageable. In this article, which summarizes some of the…

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Streaming one step ahead

Streaming one step ahead Living life on the edge The rise of data consumption in the last decade has been meteoric. It almost seems redundant to mention, but the thing is, we take for granted the fact that video enters into our homes over digital networks at a constant pace, and it almost never skips…

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When is a webinar not a webinar?

When is a webinar not a webinar? When it’s the Bridge Show Elevating webinars to an art form, and learning some important lessons along the way   ARTICLE published by Creative Cow Not another webinar… The world and his dog have been busy putting out webinars over the last twelve months. And understandably so; with…

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Finding the perfect technology platform

Finding the perfect technology platform Blog   What do the terms embedded, appliance and software-based mean to you? One of the difficulties – but also pleasures – of working in the broadcast industry is knowing who you’re talking to. By that, what we mean is that the nature of the market has changed significantly. Where…