Why content creators shouldn’t cry over AI… yet
Human-like content according to ChatGPT Part 1/2 “Art is an accident and machines produce logic. Machines do not know how to produce an accident”. Marc du Pontavice Ceo of animation studio Xilam “Attention without feeling is only a report.” Mary Oliver But how much
Communication is more than mere marketing
Content Creation: a new frontier ‘Content Creator’ doesn’t have to be a dirty word The way we consume content, the type of content we consume, and the people who are responsible for creating that content have undergone a revolution in
How to develop brand loyalty through content
Content and Connection If you’ve ever seen the popular US version of ‘The Office’, you may well be familiar with the character of Robert California - an applicant for manager position so charismatic that he convinced the CEO to hand the
Content to increase eyeballs
Content Strategies to increase eyeballs We won't say "content is king" but we would rather explain how content strategies are fundamental in building visibility while keeping engaged with your audience. Is your company relying on experienced content creators? https://www.youtube.com/shorts/wfCyI75QiVY
Why long-form content plays a key role in evergreen B2B Marketing Communications
Why long-form content plays a key role in evergreen B2B Marketing Communications Written word vs video? All hail the King Perhaps one of the greatest truisms banded around in the field of marketing and communications is the idea that ‘content is King’. But
How We Craft Quantum Content
The concept of Enteglement in Communications A connected future Do you believe in fate? And do you believe our fates are entwined with the fates of others? Whether you’re a believer in determinism or believe that our destiny is freely shaped within each
Trees and Technology: Not as Nutty as You’d Think
Trees and Technology: Not as Nutty as You’d Think A picture paints a thousand words… unless it’s yet another picture of blue triangles One of the greatest challenges we have as content creators is trying to encourage our clients to provide visuals
EU Business Interviews Fiorenza Mella About Reaching New Decision Makers
Reaching New Decision Makers Based in The Netherlands, Xpresso Communications benefits form having an experienced and knowledgeable expert leading the way. Recently, we caught up with Fiorenza Mella to find out more about the firm’s philosophy, and how the human touch
What’s your favourite aroma in Communications?
The history of the coffee break Coffee is in our name. Not only is it there to represent the Italian roots of our founder Fiorenza Mella, but it communicates key elements of the service we offer; it talks of something fast, efficient