Brand Differentiation vs Product Differentiation
Communicate who you are first, and the rest will follow There are 171,146 words in the English language. Why aren’t we using them? In this month’s blog we tackle the issue of how to communicate what you offer in an industry when
How to develop brand loyalty through content
Content and Connection If you’ve ever seen the popular US version of ‘The Office’, you may well be familiar with the character of Robert California - an applicant for manager position so charismatic that he convinced the CEO to hand the
Do B2B Technology Companies Need Brand Love?
Do B2B Technology Companies Need Brand Love? Should they want it, and how can they get it? Within marketing, the holy grail of practice has always been the ability to secure ‘love’ for a brand. Of course, the idea of love is
EU Business Interviews Fiorenza Mella About Reaching New Decision Makers
Reaching New Decision Makers Based in The Netherlands, Xpresso Communications benefits form having an experienced and knowledgeable expert leading the way. Recently, we caught up with Fiorenza Mella to find out more about the firm’s philosophy, and how the human touch