Authenticity in marketing and its core importance to effective communication The fake world of authenticity The term ‘authentic’ is a term that is bandied about in marketing all the time, particularly in B2C markets, though increasingly in B2B markets too. We talk about an ‘authentic’ travel experience, or ‘authentic’ food. In psychology and self-help too,…
The Centrality of Metadata in the Management of Media Assets When seeing becomes understanding Blog The ability to generate thoughts and build relationships within the stream of consciousness characterizes the human mind. We think in concepts. By filing each memory not just as a picture, but as a series of associated values, ideas and…
The beating heart of technology is… a beating heart Why Marketing Communications Can’t Ignore the Personality of Your Business? Blog Innovation in technology is rarer than you’d think What is the mark of ‘good’ technology? Technology that endures, inspires and enriches? It can be easy to instantly jump to thoughts of the…
Happy Season’s Greetings with HOPE May your path towards 2021 bring you balance and patience when you feel isolated. May your acceptance and hope guide you in misty days. “HOPE” is the thing with feathers That perches in the soul And sings the tune without the words And never stops at all.. Emily Dickinson …
Meet PR and Marketing Nomads Across the Globe The idea of remote working has grown in prevalence over the past decade. But working from home can mean different things – and for those who have been forced into this new way of operating over the past couple of months, it isn’t always a positive…
PR & Marketing Communication are the Linchpin to Growth Celebrating eight years of communications strategies creating attention Blog Happy Birthday to us, Happy Birthday to us, Happy Birthday Dear Xpresso, Happy Birthday to us! This month, Xpresso has turned eight! Will you celebrate with us? Of course, our founder and leader CEO has faaaar more…
Is Video or Text Going to Work Better for Your Communications? New clients can bring a different way of seeing (… or watching). Blog Over the past year, Xpresso has welcomed a number of new clients into the fold. Unsurprisingly, given that we work predominantly in the Broadcast, media and PROAV markets, some of these…
Communications Activities are the Fingers you Need to Keep Things Working This article is definitely not using ‘coronavirus’ as clickbait for your attention… In this month’s Xpresso blog, we discuss the communications aspects that are associated with the COVID-19 outbreak, and how there may be non-exploitative benefits to be gained from a time of crisis…
How Blogs Express Brand More Effectively Than Editorial Content This month, we’re keeping it really straightforward. We’re breaking down the idea of a blog, the benefits it can bring, and how to integrate blogs into your communications strategy. What is a blog? People generally seem to be familiar with the word that comes from…