Communication is more than mere marketing
Content Creation: a new frontier ‘Content Creator’ doesn’t have to be a dirty word The way we consume content, the type of content we consume, and the people who are responsible for creating that content have undergone a revolution in
The importance of authenticity in marketing
and its core importance to effective communication The fake world of authenticity The term ‘authentic’ is a term that is bandied about in marketing all the time, particularly in B2C markets, though increasingly in B2B markets too. We talk about an
The beating heart of technology is… a beating heart
Why Marketing Communications Can’t Ignore the Personality of Your Business? Blog Innovation in technology is rarer than you’d think What is the mark of ‘good’ technology? Technology that endures, inspires and enriches? It can be easy to instantly jump to thoughts of the technologies
Meet PR and Marketing Nomads Across the Globe
Meet PR and Marketing Nomads Across the Globe The idea of remote working has grown in prevalence over the past decade. But working from home can mean different things – and for those who have been forced into this new way
Communications Activities are the Fingers you Need to Keep Things Working
Communications Activities are the Fingers you Need to Keep Things Working This article is definitely not using ‘coronavirus’ as clickbait for your attention… In this month’s Xpresso blog, we discuss the communications aspects that are associated with the COVID-19 outbreak, and
How Blogs Express Brand More Effectively Than Editorial Content
How Blogs Express Brand More Effectively Than Editorial Content This month, we’re keeping it really straightforward. We’re breaking down the idea of a blog, the benefits it can bring, and how to integrate blogs into your communications strategy. What is a