How We Craft Quantum Content
The concept of Enteglement in Communications A connected future Do you believe in fate? And do you believe our fates are entwined with the fates of others? Whether you’re a believer in determinism or believe that our destiny is freely shaped within each
Why ‘open-minded’ isn’t just another business buzz word
Why ‘open-minded’ isn’t just another business buzz word Have you ever heard the saying (generally attributed to Einstein): “Make sure your mind isn’t so open that your brain falls out?” On the other end of the spectrum, you’ve got Frank
The importance of authenticity in marketing
and its core importance to effective communication The fake world of authenticity The term ‘authentic’ is a term that is bandied about in marketing all the time, particularly in B2C markets, though increasingly in B2B markets too. We talk about an
Do B2B Technology Companies Need Brand Love?
Do B2B Technology Companies Need Brand Love? Should they want it, and how can they get it? Within marketing, the holy grail of practice has always been the ability to secure ‘love’ for a brand. Of course, the idea of love is
Trees and Technology: Not as Nutty as You’d Think
Trees and Technology: Not as Nutty as You’d Think A picture paints a thousand words… unless it’s yet another picture of blue triangles One of the greatest challenges we have as content creators is trying to encourage our clients to provide visuals
Why Good Recruitment is Far More Than Just a Job Advert
How to recruit more women in the field of broadcast engineering The issue of how to attract women to the STEM industries is complex, and actually, a little controversial. Different people have different views about what ‘equality’ and ‘equity’ means
Do Digital Sheep Dream of Greener Pastures?
Do Digital Sheep Dream of Greener Pastures? Do you remember the days when the internet felt big? BLOG Some of us in the Xpresso team are of that transitional age where we are neither really a digital native nor a digital immigrant; we
The beating heart of technology is… a beating heart
Why Marketing Communications Can’t Ignore the Personality of Your Business? Blog Innovation in technology is rarer than you’d think What is the mark of ‘good’ technology? Technology that endures, inspires and enriches? It can be easy to instantly jump to thoughts of the technologies
How to keep the Monkey Brain at bay in business
How to keep the Monkey Brain at bay in business Stop Monkeying around, there’s work to be done BLOG Monkey business Monkeys get a hard time of it in psychological literature. ‘Monkey brain’ is used to refer to a great number of our most
What’s your favourite aroma in Communications?
The history of the coffee break Coffee is in our name. Not only is it there to represent the Italian roots of our founder Fiorenza Mella, but it communicates key elements of the service we offer; it talks of something fast, efficient