Why do we love sports?
Blog Everybody in broadcast (actually, everybody in the world…) knows that sports is big business. In 2022, SportBusiness identified in their Global Media Report that the value of US sports broadcast was just over $24.5 billion, a figure which they estimated to constitute
How to Treat Hiccups in IP-based Broadcast
How to Treat Hiccups in IP-based Broadcast Blog What’s a hiccup? We’ve all had them. Amusing at first, they quickly move to a significant source of frustration: not only for the hiccuper, but for those around them. Whilst the classic ‘hick’ sound seems
Communication is more than mere marketing
Content Creation: a new frontier ‘Content Creator’ doesn’t have to be a dirty word The way we consume content, the type of content we consume, and the people who are responsible for creating that content have undergone a revolution in
Every new acronym means yet further progress in the broadcast industry
Every new acronym means yet further progress in the broadcast industry Blog What’s in a name? What’s the difference between an acronym and an initialization? An acronym is when the first letter of the full name or phrase is used to create a
Going beyond interoperability
Going beyond interoperability: stepping into a world of integration The rise of the internet has brought with it some important things, perhaps the most notable is ‘convenience’. Despite the fact that it is vast and sprawling, the internet allows us
Are broadcast engineers and IT engineers living together in harmony?
Are broadcast engineers and IT engineers living together in harmony? Blog You’re likely aware (or perhaps you aren’t, in which case time to put your school hat back on) that at the heart of ‘the internet’ lies two central transport protocols: UDP/RTP
Proactivity versus reactivity and the biases that guide our decision making
Proactivity versus reactivity and the biases that guide our decision making How do you face failure when you’ve never failed before? Humans have a range of interesting and quite peculiar cognitive biases. Whilst economic theory and business practices are often based on
Xpresso Communications Celebrates 10 Years in Marketing Communications for Innovators
Celebrating our Tenth Birthday in Marketing Communications for Innovators We look back at what’s changed within the broadcast industry. And what hasn’t changed about the way Xpresso does business. When mindsets evolve, so does technology That technology in the broadcast industry has evolved
In person or on screen, 2022’s Bridge Event was as grand as ever
In person or on screen, 2022’s Bridge Event was as grand as ever! It’s that time of the year again… We know, we lead with that line a lot, but that’s because there are simply so many brilliant highlights in our year
How to market the unremarkably remarkable?
How to market the unremarkably remarkable? Benefits and complexities of adopting a ‘continuous improvement’ mindset in a market that thrives on big announcements Evolution or revolution? Change and progress can be found in two particular forms. The first of these is revolutionary. We’ve