The Hybrid Heaven in Broadcast
Best of both worlds, or an unfulfilling compromise? We’re most used to seeing the term ‘hybrid’ in the automotive industry, and to say it’s a contentious term would be an understatement. Whilst some see it as harnessing the advantages of two
Is Generative AI part of your Communication Strategies?
Leveraging its strengths whilst avoiding its pitfalls The need to go beyond general When you think about human/computer collaborations, what springs to mind? A positive – if cheesy - Michael and K.I.T.T in Knight Rider? A more ominous Bowman and HAL from
Proactive Network Troubleshooting
Why is there nothing scarier than an unidentified beep in the night? It's night, and you wake up to a low beeping sound. It occurs only once every minute or so, but in the middle of the night, it's incessant
How to communicate about the Cloud
Get your head out of the Clouds Everything is so black and white these days. Binary. And with it, a tendency to push to the extreme outer edges of any given debate. Right or wrong, with nothing in between. Wouldn’t it
How to facilitate the efficient movement of video-based data
Blog Putting Pressure on the Internet Pipes “The Internet is not something that you just dump something on. It’s not a big truck. It’s a series of tubes. And if you don’t understand, those tubes can be filled and if they are
Why Cloud-based broadcast is the future
And why it isn’t. Blog When blue sky thinking gets cloudy We have talked before in a previous blog about the endless acronyms that appear in technology markets. One you might not have heard much about is IPoAC . Developed in 1990 by D. Waitzman,
ATSC 3.0 and the Future of Digital Broadcasting
Déjà vu: Are we back to Betamax? Predicting the rate and direction of technology adoption often seems to be as much of an art (indeed, perhaps a dark art) as it is a science. It was nearly half a century ago (!) that
Broadening Horizons at the Most recent NABShow
Blog On our first day at the NABShow, during our Bridge Show interview with the always-engaging Stan Moote, CTO of IABM, we asked him ‘how is it that NAB keeps getting better every year?’. And it really wasn’t just flattery or rhetoric;
ChatGPT vs Human:Quantitative vs Qualitative Writing
Is your brand voice unique? Part 2/2 An identifiable and unique brand voice is crucial In marketing and business The first part of this blog ended with an important statement: in marketing and business, brand voice is crucial. A voice that needs to
Why do we love sports?
Blog Everybody in broadcast (actually, everybody in the world…) knows that sports is big business. In 2022, SportBusiness identified in their Global Media Report that the value of US sports broadcast was just over $24.5 billion, a figure which they estimated to constitute