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How sports broadcast put emotions on edge

How sports broadcast put emotions on edge Why sports broadcast is about emotion, not bandwidth Sport inspires incredibly strong emotion in its supporters; pride, a sense of belonging, hope, excitement – but also despair, frustration and anger. Fans want to live in the moment with these emotions, feeling them as they occur, along with the thirty million people…

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Xpresso Communications Celebrates 10 Years in Marketing Communications for Innovators

Celebrating our Tenth Birthday in Marketing Communications for Innovators We look back at what’s changed within the broadcast industry. And what hasn’t changed about the way Xpresso does business.   When mindsets evolve, so does technology That technology in the broadcast industry has evolved over the last decade is readily apparent. What’s sometimes less apparent…

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Breaking new ground with DVB-I

Breaking new ground with DVB-I In this month’s blog, we examine MainStreaming’s involvement in an impressive new initiative based around the DVB-I standard, which will blur the lines between broadcast and broadband in order to deliver yet higher quality offerings to audiences.   The curse of choice Today, there is an almost limitless range of…

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How to market the unremarkably remarkable?

How to market the unremarkably remarkable? Benefits and complexities of adopting a ‘continuous improvement’ mindset in a market that thrives on big announcements     Evolution or revolution? Change and progress can be found in two particular forms. The first of these is revolutionary. We’ve seen a few examples of this in the world of…

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Streaming one step ahead

Streaming one step ahead Living life on the edge The rise of data consumption in the last decade has been meteoric. It almost seems redundant to mention, but the thing is, we take for granted the fact that video enters into our homes over digital networks at a constant pace, and it almost never skips…