What are the latest developments in Test and Monitor?
Test & Monitor: Look Closely Advanced Television interviewed Simen K. Frostad, Chairman of Bridge Technologies Q. Have lockdown-enforced working practices required a change of approach to T&M? A. Lockdown may have constituted a pivotal and concrete moment of ‘shift’ in terms of working
ChatGPT vs Human:Quantitative vs Qualitative Writing
Is your brand voice unique? Part 2/2 An identifiable and unique brand voice is crucial In marketing and business The first part of this blog ended with an important statement: in marketing and business, brand voice is crucial. A voice that needs to
Why content creators shouldn’t cry over AI… yet
Human-like content according to ChatGPT Part 1/2 “Art is an accident and machines produce logic. Machines do not know how to produce an accident”. Marc du Pontavice Ceo of animation studio Xilam “Attention without feeling is only a report.” Mary Oliver But how much
What role might AI play in PR in the future?
Can computers really be creative? Xpresso is back from IBC and after a period of post-show recovery (much needed) we’re fired up about the fantastic technologies that were presented over the course of the five days. In between a hectic schedule