“If you can see it in your mind, you will hold it in your hand.” – Bob Proctor
Some of you would know that Xpresso Communications started out in a surprisingly informal way, in a café in London.
At 3.00 a.m. in the morning, a friend listened to my plan to humanise Public Relations, envisioning a team of professionals who would provide customised packages of integrated marketing and digital communications services.
Back then I had spent some time researching social media conversations as a linguist. I was intrigued by the communications patterns, people’s behaviour and the way in which content could be repurposed and disseminated for a better and more personal outreach.
My interlocutor, being a genial person, could perceive my idea concerning the future of PR and the value of strategic and digital communications. I had finally managed to convey the mental image I had held so clearly in my mind for so long into words that someone else could understand! He was my first supporter and after a sleepless night I felt brave enough to register my new business at the Chamber of Commerce. That was June 1st, 2012.
The rest went very quickly – the universe obviously backed my idea! A web designer whom I had met on LinkedIn was the second person to place his trust in my plans and he designed my first website in a few days.
My first two customers became friends. More companies joined the journey, attracted by our technical knowledge and engaging way of working.
Looking back though I can see trust is not the only leitmotif. Coincidence or Serendipity, if you prefer, is another one. I wonder if the latter is just a state of mind which attracts certain people, certain things.
That’s how the company came to being and grew: one courageous decision to take the leap followed by a group of people meeting and matching at the right time.
Both my colleagues and our customers have something in common. They all engaged in a “serendipitous” way with me, with Xpresso.
I thank you all!
We have served more than 200 companies, conceived and shared nearly 1 million words and given a digital voice to 50 entities.
Today we celebrate all those who jumped in our boat (coincidentally?) trusting we could ride in any type of weather and anywhere.