Sharjah Broadcasting Authority Orders NOA mediARC System
Upgrades its disaster recovery plan with the help of leading-edge archiving technology
Press Release
Vienna, Austria — 13 March 2019
Sharjah Broadcasting Authority (SBA, formerly known as Sharjah Media Corporation), a government organization dedicated to developing the media industry in the Emirate of Sharjah in the United Arab Emirates, has ordered a second Archive Asset Management (AAM) mediARC™ system from AV digitizing and archiving specialist NOA GmbH.
SMB realized its first mediARC in Q2 2017 for the digitization and management of its entire legacy video archive consisting of 140,000 hours of Betacam, DigiBeta, U-matic, One Inch, and MiniDV tapes to SBA’s enterprise datacentre.
In March 2019, the media house purchased a second mediARC system as part of its disaster recovery plan to ensure the 
preservation of its archive now and in the future in a distant location. Consisting of several mediARC GUIs alongside NOA applications mediARC ProcessorHost, MediaButler, StorageConnector, DBScripter and FileManager, the additional system is an identical copy of the original mediARC installation and will allow SBA to duplicate — and access — all data, even if the central archive is unavailable. SBA is the first in the region to apply the method of keeping three copies of documents in two separate locations that are accessible at all times within the context of an Archive Asset Management system.
“Our patrimony is simply too important to have it stored in only one location,” said Aisha Alzaaref, Director of Broadcast IT at SBA. That’s why we decided to apply this innovative approach to having it accessible as a complete replica with reliable availability. This is crucial for the long-term preservation of our archive.”
“This concept is quite unique for a legacy archive in the region,” said Jean-Christophe Kummer, managing partner of NOA. “SBA will benefit from having a full duplication of its repertoire constantly available at two sites. The setup will also permit future born digital material to be collected in one central repository, which is duplicated in two sites.”
More information about NOA and its products is available at www.noa-archive.com or by phone at +43 1 545 2700.
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NOA delivers scalable, high quality AV digitizing and archiving innovations to make audio and video archives easily available in enterprise storage facilities. Sustainable long-term preservation of media content is guaranteed as NOA’s unique products rely on open archival standards and formats, and continuous checks for transfer integrity to ensure highest possible quality of audio and video content. NOA’s turnkey solutions deliver systems to meet the specific needs of any business.
ingestLINE™, actLINE™, jobDB™, mediARC™ and the entry level Pico systems safeguard future media accessibility and enterprise-wide collaboration. Advanced semantic metadata management ensures NOA’s family of products deliver efficient and reliable identification and retrieval of archival content.
NOA’s intuitive proprietary technologies are currently installed in more than thirty international institutions including Austrian National Broadcaster ORF, Sveriges Radio Förvaltnings (SRF), Yleisradio Finland (YLE), Radiotelevizija Slovenija (RTV), the national sound archives of Switzerland and Mexico, the Vlaamse Radio- en Televisieomroep (VRT) and many more.
About Sharjah Broadcasting Authority (SBA)
Sharjah Broadcasting Authority (SBA), a government organisation dedicated to developing the media industry in the Emirate of Sharjah, was established by Emiri Decree No.25 of 2009.
SBA aims to develop national media cadres capable of keeping abreast with requirements for development by utilising the best expertise and successful experience of public and private media institutions in coordination with relevant bodies.
It also aims to reinforce the media’s role in family building and maintaining family cohesion, and to develop media performance on the grounds of professionalism, excellence, creativity, responsible freedom, and abidance by professional ethics without harming others’ rights.
SBA furthermore aims to enhance competitiveness of media in the Emirate with other media, as well as with other disciplines associated with the corporation’s activities, or any assignments it is entrusted with by His Highness the Ruler of Sharjah.
Press Contact:
Fiorenza Mella
XPresso Communications
Tel: +31 71 523 82 10
