So it is that in 2015, chickens have come home to roost for many broadcasters and media operators as they have begun to realise just how complicated it is to grasp the full benefits of IP in a media delivery context. Partly this is because the interaction between broadcast and IP technologies throws up a lot of phenomena that are unfamiliar to specialists in one field or the other; those complexities are inherent. But it’s also the expertise gap that media operators are struggling with, because it’s difficult to hire and retain staff with deep and thorough knowledge of both domains, and the reality of media delivery now is that engineering staff have to become generalists. Pity the old school broadcast engineer thrown into the deep end with OTT, IP distribution and the rest. Likewise the IP specialist suddenly confronted with the peculiarities of broadcast technology. The more broadcasters use IP and the more they launch OTT services, the sharper the focus will become on this expertise gap. Simen Frostad, Chairman of Bridge Technologies