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How Video Progetti and Xpresso Communications Crossed Paths

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Some relationships take a time to get started. The chemistry is there but the circumstances never seem to match up. You’re both in different places, available at different times, your paths keep crossing like two people in a terrible romantic comedy.

Business relationships can be the same. Carlo Struzzi CEO of Video Progetti has known Fiorenza Mella of Xpresso Communications for nearly three decades. As veterans of the broadcast industry, both of them have seen the spectacular technological changes that have occurred in the broadcast industry. After meeting in Milan +/- 25 years ago, Carlo and Fiorenza would often cross paths at trade shows, and both being Italian, that inevitably involved stopping for a coffee together.

It was a chance meeting at a recent event in Norway that brought the two of them together once more. And then again in the queue to board the plane. Fate was inching closer. Serendipity was taking over. It was a long path to get there, but the time has come; Video Progetti and Xpresso have decided to collaborate. Fiorenza describes it thus:

“I have always believed that anything that appears to be a coincidental conversation might lead to something. I have known Carlo for many years and would always greet at international events. Last May in Oslo the conversation was different.” said Fiorenza. “We both realised that Video Progetti and Xpresso could engage in something different, a project, a relationship that will make two professional teams and their skills work together for an ambitious goal.”

For Video Progetti, a collaboration like this really makes sense too – collaboration is at the core of their overall business culture.

“We are fond the idea of achieving excellence by taking specialisms and drawing them together in a process of collaboration – using exceptional communication and trust to support everything we do.” stated Carlo. “We develop systems architecture for clients by taking the best of individual developers and manufacturers, and integrating it into a single system that meets all of the needs of a client, in a way that they can trust will work. Rather than provide generic systems, we pick and choose from a range of specialist solutions, and then find ways to coordinate these systems and get them talking to one another efficiently.”

On this basis, specialising the way Video Progetti’s communications are undertaken simply makes sense. Xpresso will maximize the way in which the Italian company communicates its unique abilities and value.

As CEO Carlo Struzzi puts, it ‘We’ve been in the broadcast industry for more than 25 years. We have grown through the technology changes and through all the projects we have designed and installed. Xpresso will support our international growth and fill any gaps in our communications.”

Xpresso is grateful for the trust and is glad to share some core values with its new partner: values of being driven and ambitious, efficient, accurate and fast. Perhaps most importantly though, both companies understand implicitly that relationships with both clients and business partners are at the heart of everything they do, and that by maximizing communications Video Progetti can maintain stronger relationships and keep anybody updated in a consistent and meaningful way.

“Moreover, since our clients and business partners exist both in our home country of Italy but also in a number of international markets, it makes sense to collaborate with a team who have Italian roots but an international reach!” Concluded Carlo Struzzi. “We’re looking forward to this new collaboration allowing to see more of the inside of our operation, and the people who make all of our hard work possible. Because regardless of whether it’s technology or people that you’re coordinating, the human connection always lies at the heart of things.”