Bridge Technologies VB288 Commended in CSI Awards – XPresso Communications: Technology Marketing & PR experts

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We write and publish content for technology vendors to build their international visibility. Specialised in broadcast, media and technology industries. Our integrated marketing communciations strategies won the EU Business Award in 2019.

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Bridge Technologies VB288 Commended in CSI Awards

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10 hours ago

How to avoid entropy in content strategies.A key consideration in our communications approach is the idea of entropy. As things lose energy, a ‘descent’ into disorder tends to occur, and at that point it can be difficult to reinvigorate a message with energy and direction. An effective content strategy is not just about crafting a single compelling composition (though skill in this field is paramount) – it’s about developing a wider strategy that builds with consistency, and delivers a common central idea even as the details around it vary. Our common central idea always aims to relate to the intersection between technology, business benefit, and the human element. Around this, we work in the details of products and technological specification. The aim is always to build energy and avoid the fatigue of communication entropy.ow.ly/5Axf50Ev1JK#awardwinning #contentcreation #blogging #womenintech #international #contentmarketing #communications #broadcast #entropy ...

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