“In the medium to long term, a successful (digital) transition will require the ability to implement flexible video processing systems, distribution networks and operational processed that can support this changing environment.”
James Chance, Regional Manager, APAC
Bridge Technologies
The Asian digital broadcasting experience is very different to the European experience, which in many respects was a homogeneous one with extensive co-ordination by influential regional and national bodies. In contrast, the DTT projects in Asia reflect each specific country’s economic situation, political rationale and goals much more closely, not to mention specific environmental concerns. Each ‘mix’ results in unique business and financing models, unique operational designs, and technical solutions.
The similarity within the Asian DTT switchover experience is the large potential value within each of the national marketplaces. Measured by viewer numbers, the potential audience in nearly every Asian country will ensure that broadcasting will remain a key part of each nation’s infrastructure for the foreseeable future.
“Whilst a primary goal of every broadcaster in the region will thus be to maintain and encourage the use of DTT broadcast services to their large markets, a secondary goal will be one of flexibility,” said James Chance, Regional Manager, APAC for Bridge Technologies. “Technology will change and adapt, as will business objectives and political rationales. In the medium- to long term, a successful transition will require the ability to implement flexible video processing systems, distribution networks and operational processes that can support this changing environment.”
Quality and performance monitoring has two main goals: encouraging viewer numbers, and developing operational flexibility. An optimized monitoring solution provides key measures of an audience’s Quality of Experience ensuring viewers’ confidence in a video service operator, its content and the social, political and business messages contained. Such confidence will be crucial to an operator’s success in providing both DTT services and in extending this viewer relationship to the multiscreen space.
“Quality and performance monitoring are both key to operational processes,” said James Chance, Regional Manager , APAC for Bridge Technologies. “That’s not just in ensuring operational efficiencies, but in enabling the productivities and creativities necessary for engineers to continually design and redesign their architecture to meet changing requirements; and introducing new services, supporting new devices, new viewer interface technologies or distribution mechanisms.”
Bridge Technologies’ success in the DTT space, and with video service operators in all markets, is a combination of in-depth quality, performance monitoring, analysis tools, and the comprehensiveness and flexibility of its platform. Bridge Technologies is the only supplier offering end-to-end video service monitoring solutions, suitable for all processing and distribution systems, and available in both hardware and software variants. Bridge Technologies works closely with business partners and system integrators in Asia to design custom monitoring architectures that support the broadcaster’s business and operational goals.
Published in APB, March 2017
https://www.joomag.com/magazine/asia-pacific-broadcasting-apb-march-2017-volume-34-issue-2/0061046001488182323?short
