Xpresso Communications Awarded Best International Full-Service Marketing Communications Company
Fusion of the human and technology side constitutes key point of differentiation Press Release Leiden, The Netherlands _ 2nd September 2019 Xpresso Communications – an international communications and PR company headquartered in Leiden, the Netherlands – is proud to announce that it has
Are you Making a Changeover to External Communications?
Outsourcing your PR & Marketing Communications Imagine the following client call: Client: “Hi there, I was wondering if you could help me, there seems to be a bit of a problem with my order?” Customer Service: “Certainly sir, what’s the problem?” Client: “Well, see,
Is Technology Neutral?
Is Technology Neutral? The nature of expertise Blog In June, we sent our content creator and account manager Jess McMurray to ‘The Future of Television Production’; a seminar event being held at Dock 10 in Media City, Manchester – home of many
How Much it Means to Share Something of Meaning
How Much it Means to Share Something of Meaning Our BridgEvent experience Technology evolves at a mile a minute. Psychology and physiology are a little slower. So what does that mean for the way that people and technology intersect? We think that we’ve
How Remote Working Maintains a Far More Global Reach
Digital Nomads in PR & Content Marketing by Jess McMurray I think it’s fair to say that most of us in the technology industry genuinely enjoy our jobs. The fast pace of technological change, the dynamism of industry players, the creativity and
Serendipity at Trade Shows
How much room is there for luck on the path to success? We all know the major accomplishment stories of the tech world, and the adjectives that tend to be associated with them; focus, drive, vision, planning, strategy, control. The successful
How many NABs have you been to now?
NAB may change, but I’m still here! NAB rolls around yet again, and this year it seems I’ve heard the same question more than ever: ‘So, how many NABs have you been to now?’ Honestly, I’m not sure of the answer, but
The technology market is the market most ripe for ‘Marketing Revolution’
It takes time to gain visibility and trust. It takes time to build reputation. Earlier this year, marketing guru Mark Schaefer published his latest book: ‘Marketing Rebellion': The most human company wins’. The premise was simple – the market is now
What role might AI play in PR in the future?
Can computers really be creative? Xpresso is back from IBC and after a period of post-show recovery (much needed) we’re fired up about the fantastic technologies that were presented over the course of the five days. In between a hectic schedule
How Well Don’t You Know Your Market?
Mind the gap You may have heard of the Dunning-Kruger curve. If you haven’t, then you’ve perhaps heard Donald Rumsfeld’s somewhat mystifying attempt to express a similar sentiment: There are known knowns. There are things we know that we know. There