Sponsored content and the economics of trust

While this idea is not new (think “special advertising section” in a magazine) the most effective sponsored content today is seamlessly integrated into the editorial section, in many cases indistinguishable from the “real” content. See more at: http://www.businessesgrow.com/2015/12/07/sponsored-content-3/#sthash.BWqcxaoQ.dpuf

Social Media for Engineers: Tool or Toy?

Use of social media in the broadcasting profession is not limited to programmers, promotions people and interns. Technical managers find that these 21st century tools can play an important role in their jobs and careers. http://www.radioworld.com/article/social-media-for-engineers-tool-or-toy/277622#sthash.uHKDhAbd.dpuf

Four Marketing Megatrends in 2016

By 2019, we may spend the majority of our time each day with a headset strapped to our head, much in the manner that we spend most of our day in front of a glowing screen of some sort today. http://www.businessesgrow.com/2015/11/30/marketing-megatrends/#sthash.ditAAzdK.dpuf