Four Marketing Megatrends in 2016
By 2019, we may spend the majority of our time each day with a headset strapped to our head, much in the manner that we spend most of our day in front of a glowing screen of some sort today.
Marketers Need To Shift From Crafting Messages To Creating Experiences
We need to shift our mental models from that of crafting messages to creating experiences. Instead of carnival barkers, we must begin to think like concierges, helping and assisting customers as we collect data in real time.
Freedom and Creativity
“The sea does not like to be restrained. ” ― Rick Riordan
Photo by Ana Bittencourt
Truth not only sets us free but also restores hope and builds trust
A year that ended in conflict We will all have been affected by a series of tragic events in different countries this year. And we ask ourselves in IPRA: what is our response? The answer must be to return to what we do best: communication and the communication of the truth. Good communication, crafted in…
Companies Target Journalists With Ads on Facebook
Targeting ads to people who work in media can be done in a variety of ways, the most simple of which is using the features now baked into the ad platforms of many social networks..
http://www.wsj.com/articles/companies-target-journalists-with-ads-on-facebook-1447664403
How to build a compelling social media marketing plan
Designing a social media marketing strategy for clients is no cakewalk.
16-year-old inventor launches new smartphone lens
Toby Liew, a 16-year-old A-level student from Gillingham, Kent, has created a macro lens that fits on most available smartphone models, which he hopes will become the next consumer technology “it” gadget.
http://www.telegraph.co.uk/finance/businessclub/12027579/16-year-old-inventor-launches-new-smartphone-lens.html
Art and drinks
Let’s have a drink with Makoto Kobayashi
7 ways to ensure your press release won’t get covered
Like the art of writing itself, writing an effective press release is a craft that must be learned and honed. Some get it right. Others don’t.
http://linkis.com/www.prdaily.com/Main/ZrASQ
7 steps to creating trustworthy, shareable content
Creating good content is like walking a tightrope. You have to balance high-quality information with content that’s interesting and will inspire people to share.
http://linkis.com/www.prdaily.com/Main/mxi7E