A year that ended in conflict We will all have been affected by a series of tragic events in different countries this year. And we ask ourselves in IPRA: what is our response? The answer must be to return to what we do best: communication and the communication of the truth. Good communication, crafted in…
Targeting ads to people who work in media can be done in a variety of ways, the most simple of which is using the features now baked into the ad platforms of many social networks..
Toby Liew, a 16-year-old A-level student from Gillingham, Kent, has created a macro lens that fits on most available smartphone models, which he hopes will become the next consumer technology “it” gadget.
Let’s have a drink with Makoto Kobayashi
Like the art of writing itself, writing an effective press release is a craft that must be learned and honed. Some get it right. Others don’t.
Creating good content is like walking a tightrope. You have to balance high-quality information with content that’s interesting and will inspire people to share.
The lines between marketing disciplines have blurred and there is no longer reason to label a great idea as PR, advertising or social